Email & CRM Marketing Specialist

Birdie HR

Email and CRM Marketing Specialist managing B2C lifecycle messaging through Customer.io for an international company. Building multichannel campaigns, segmentation, testing, deliverability, and performance reporting.

Posted 8/7/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing outbound and lifecycle messaging for B2C audiences, utilizing Customer.io and various communication channels. Proficient in user segmentation, campaign performance analysis, and collaboration with cross-functional teams to enhance customer engagement.

Highest-signal resume keywords

CRM ManagementEmail MarketingCustomer Engagement PlatformsUser SegmentationHTML Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ManagementEmail MarketingUser SegmentationHTMLAPIsMarketing Effectiveness MetricsCampaign Performance AnalysisMulti-Channel CampaignsCustomer TouchpointsTesting and Experimentation

Soft Skills

Goal-Oriented MindsetCustomer-Centric Mindset

Tools & Technologies

Customer.io

Industry Keywords

B2CIGamingInternet Marketing TrendsAI Expertise

About the role

Key responsibilities & impact

Own outbound and lifecycle messaging across B2C audiences via Customer.io
Implement communication strategies for existing customers
Identify differences in user journeys based on user behaviour across different markets
Convert user-journey insights into regular customer touchpoints
Build and run multi-channel communication campaigns across email, SMS, push, and in-app channels
Run tests and experiments involving copy, design, segments, and channels
Support deliverability and maintain sender reputation
Assist in segmenting customer databases for personalised and targeted communications
Prepare regular reports on campaign performance metrics and suggest improvements
Collaborate with marketing, design, and content teams on CRM initiatives

Requirements

What you’ll need

3+ years of experience as a CRM Manager or Email Marketing Manager in B2C
iGaming experience is a plus
Strong knowledge of marketing effectiveness metrics across the customer journey
Proficiency with customer engagement platforms
Understanding of user segmentation and logical operators
Strong knowledge of HTML and APIs
Goal-oriented and customer-centric mindset
Keeping up with internet marketing trends
AI expertise is a strong plus
Upper-intermediate level of English

Benefits

Comp & perks

Competitive compensation
Regular career development reviews
Flexible working hours
Remote work options
Generous vacation and sick leave policy
Financial assistance for professional development
Educational Allowances
Monthly allowance for personal activities
Comprehensive health insurance plans
Referral program
Team-building activities and corporate parties