Biotage

Account Manager

• Responsible for achieving strategic account growth objectives by establishing and nurturing strong B2B relationships with existing customers and prospective accounts.
• Increase sales revenue by identifying new accounts and discovering opportunities within portfolio accounts.
• Lead the deployment of corporate-wide resources to provide comprehensive products, services, and solutions to strategic accounts.
• Partner with Regional Sales Managers, Technical Sales Representatives as well as sales support functions to devise effective account strategies for each key customer.
• Stay current on existing and new Biotage products and marketing/sales campaigns to maximize sales opportunities.
• Develop effective product positioning via innovative solutions and ideas that address customer needs.
• Research and capture market intelligence as well as customer and sector specific competitive intelligence.
• Track results of strategic initiatives and update account profiles in the Company’s CRM (Salesforce).
• Act as the liaison between key customers and internal teams to ensure a high level of customer satisfaction in all assigned key accounts.
• Serve as the internal resource of knowledge for all account-specific intelligence and interface activities.
• Responsible for creating and updating profiles of key accounts in the Company’s CRM.

Strategic Account Manager – East

Growth Marketing

• Drive renewal, conversion, and upsell of service agreements
• Convert warranty to contracts, renew contracts, and convert billable accounts to contracts
• Manage assigned accounts across lifecycle stages
• Act on warranty expirations, renewals, and service trends
• Maintain accurate Salesforce data
• Use data to prioritize opportunities and manage pipeline
• Partner with Field Service Engineers, Technical Support, Sales, and Customer Service
• Align on account strategies
• Communicate service value (uptime, cost predictability, performance)
• Prepare proposals and customer communications, prepare bids and respond to RFQs
• Identify trends to improve coverage and renewal rates
• Support promotions and service strategy evolution

Strategic Account Manager – East

Inside Service Sales Specialist – Service Growth, Contracts