Biotage

Account Executive

• Full sales responsibility for Instruments and related accessories in defined territory
• Instrument products include Initiator microwaves, Selekt & Isolera flash purification, peptide synthesizers, and V-10 evaporators
• Responsible for hands on demonstration of instruments and related products to demonstrate business value and product differentiation
• Responsible for the effective management and upkeep of demo resources and related accessories
• Responsible for ensuring customers are effectively trained and realizing maximum benefit from their Biotage products
• Co-Responsibility for growth of consumable product sales in defined territory (along with Inside Sales Representative)
• Responsible for maintaining current and identifying new customers
• Responsible for providing accurate sales forecasts
• Responsible for achievement of monthly, quarterly, and annual sales targets
• Responsible for lead qualification, systematic opportunity management, and comprehensive documentation of activity and opportunity status via the company’s CRM platform (Salesforce.com)
• Responsible for generation of Quotes and negotiating final prices within authorized limits
• Responsible for providing accurate and on time standard reports and ad hoc information requests
• Additional responsibilities as requested

Technical Sales Representative, Organic/Peptides

Product Manager

• Develop and execute the global product strategy, roadmap and lifecycle plans.
• Drive commercial performance, including revenue growth, profitability, market share and portfolio optimisation.
• Define compelling product positioning, pricing and value propositions.
• Translate customer insights, Voice of Customer programmes and market intelligence into winning product strategies.
• Identify opportunities for innovation, portfolio expansion and strategic partnerships.
• Lead cross-functional global product launches from concept through commercialisation.
• Partner with R&D to shape future technology development and product innovation.
• Monitor portfolio performance and market trends, driving continuous improvement and informed decisions.
• Build strong relationships with customers, KOLs and strategic partners worldwide.

Senior Global Product Manager – Peptide Synthesis, Purification

Sales

• Achieve sales targets by providing technical consultation on sample preparation and analytical workflows.
• Identify customer needs and recommend tailored Biotage solutions through consultative sales.
• Develop and execute account plans for key customers to drive long-term business growth.
• Support method development, conduct product demonstrations, and deliver customer training.
• Collaborate with the Marketing team to develop scientific content, including application notes, webinars, and technical presentations.
• Represent Biotage at conferences, exhibitions, customer seminars, and other marketing events.
• Maintain customer opportunities and sales activities in the CRM system while providing regular sales forecasts and market feedback.

Technical Sales Specialist – Analytical

Scientist

• Leading the experimental design, development, management and oversight of bioanalytical method development within our labs.
• Collaborating with customers and KOLs to create sample preparation methods using biological samples for clinical, forensics and doping analysis, utilizing Biotage products.
• Crafting Scientific documentation (application notes, white papers, blogs) to support sales, marketing, and customer engagement.
• Ensuring customer success through application support and training, troubleshooting and product demonstrations.
• Spearheading the experimental design and development of Applications for Biotage products in line with marketing priorities.
• Cross-functional collaborations with the R&D team to influence development of new products that meet customer needs.
• Managing collaborations as assigned by market segment managers with customers.
• Exhibiting strong business acumen, to pioneer innovative applications of Biotage products in bioanalysis, proteomics, lipidomics and biomarker discovery.
• Showcasing technical expertise by delivering engaging presentations, leading training sessions, and facilitating interactive workshops for Biotage at Scientific meetings and tradeshows and within internal teams.
• Leveraging scientific expertise and product knowledge to inform and aid Biotage Marketing teams develop effective marketing strategies and product positioning.
• Developing and executing impactful training sessions for customers, collaborators and sales teams demonstrating best practices and effective techniques utilizing Biotage systems and consumables.
• Collaborating closely with peers and colleagues to share insights gained from application development and research, providing actionable recommendations for the use of Biotage products in new markets and application areas.

Applications Scientist

Manager

• Manage and optimise the deployment of service executives across India to ensure efficient, high-quality service delivery
• Improve service processes to enhance response times and high-quality delivery for Biotage instruments across the full portfolio
• Develop contingency plans to address operational challenges and minimise customer downtime
• Enhance the post-installation customer experience to drive repeat business and service contract renewals
• Build and maintain strong relationships with pharmaceutical, biotech, CRO/CMO, academic, and government laboratory customers, while effectively managing escalations and resolving customer issues
• Forecast and drive quarterly service bookings and revenue targets across AMCs, spare parts, qualifications, upgrades, and other aftermarket services
• Identify and grow aftermarket opportunities across Biotage's installed base, providing value-based solutions and leading commercial negotiations for service contracts and renewals
• Partner with Biotage global factories and cross-functional teams in India to ensure seamless installation, technical support, and an excellent customer experience
• Manage spare parts inventory, improve DSO, DOS, and accounts receivable collections, and deliver profitable service operations in line with India service P&L targets
• Lead, coach, and develop service managers and field service engineers, identifying capability gaps and driving continuous development aligned with Biotage India's service excellence standards

Service Manager

• Achieve defined monthly, quarterly, and annual targets for revenue, profitability for the territory and specific product volumes
• Discover and characterize the problems and/or unmet needs of prospective and current customers in order to effectively develop appropriate winning solutions (ensuring customer success)
• Expand customer knowledge of Biotage products and their benefits via sales calls, seminars, and hands on demonstration
• Identify and developing new customers relationships (add new customer accounts and expand current customer relationships)
• First line of support to customers with hands-on development and troubleshooting of SPE Sample Prep Methods at customer’s sites
• Train customers on most successful ways to achieve maximum value from Biotage products
• Collaborate with Biotage Applications Scientist in the development of advanced or challenging SPE Sample Prep Methods
• Collect and provide feedback from customers on experiences and success level with Biotage products
• Demonstrate Biotage equipment either at customer site or via virtual call in order to facilitate sale of product(s)
• Communicate regularly with the Inside Sales group to leverage opportunities
• Provide on time and accurate sales forecasts
• Timely follow up and qualification of leads and document results in CRM platform
• Accurate and up to date documentation of sales activities and opportunity status in CRM platform
• Represent the company at conferences as needed
• Generate quotes and negotiate pricing within authorized limits

Technical Sales Representative, Organic/Peptides

Senior Global Product Manager – Peptide Synthesis, Purification

Technical Sales Specialist – Analytical

Applications Scientist

Service Manager

Technical Sales Representative – Analytical Testing