Labs Data Reviewer, GMP, Biopharmaceutical
Thermo Fisher Scientific
Senior Product Marketing Manager
BiggerPockets
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Senior
About the role
- Own and optimize core conversion funnels (guest email capture, email onboarding, trial welcome series, product activation, webinars, guest marketing site).
- Collaborate with channel owners to execute campaigns across site, email, in app, SMS, paid media, and more.
- Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement.
- Build and maintain lifecycle programs that drive key feature activation and improve retention; and partner with Product on churn/cancel mitigation flows.
- Build journey maps to guide messaging, campaigns, and product improvements.
- Gather and synthesize insights from customer research, support interactions, and product analytics.
- In partnership with the VP of Marketing, define clear, compelling product positioning and messaging.
- Create messaging playbooks and enable internal teams to deliver a consistent customer story.
- Ensure consistency across marketing channels and in-product experiences
- Track and analyze campaign performance, turning data into actionable recommendations.
- Develop a structured test-and-learn plan for funnel optimization (ex: pricing page, onboarding flows, lifecycle campaigns, etc.).
- Partner with Product and Data to design experiments, instrument tracking, and measure impact.
Requirements
- 5–8 years of experience in product marketing, lifecycle/growth marketing, or a related B2C SaaS role
- Proven success improving subscription funnel conversion metrics
- Strong mix of strategy and execution capabilities; able to set the plan and roll up your sleeves to deliver
- Analytical and data-driven; experienced with A/B testing, funnel optimization, and translating insights into action
- Skilled cross-functional collaborator and clear communicator who can influence without authority
- Comfortable in a lean, fast-moving environment with a growth mindset and bias for improvement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
conversion funnelsemail onboardingtrial welcome seriesproduct activationA/B testingfunnel optimizationdata analysiscustomer researchcampaign performance trackinglifecycle marketing
Soft skills
collaborationcommunicationanalytical thinkingstrategic planningexecution capabilitiesinfluence without authoritygrowth mindsetadaptabilityproblem-solvingcustomer storytelling
