BiggerPockets

Marketing

• - Monitoring weekly funnel performance and identifying friction points
• - Owning key lifecycle touchpoints
• - Building campaigns that move users from awareness → trial → subscription
• - Set strategy for campaign messaging, targeting, and channel mix
• - Coordinate execution across email, paid media, onsite/product surfaces, lifecycle automation, webinars, and owned media
• - Own and report weekly on the full subscription funnel (email capture → trial starts → paid conversions)
• - Identify where users drop off and build solutions to improve trial and subscription conversion
• - Design and maintain lifecycle journeys that drive onboarding, activation, and retention
• - Synthesize insights from customer research, support feedback, and behavioral analytics to guide messaging and funnel improvements
• - Plan and launch integrated campaigns across email, paid media, site/onsite surfaces, webinars, and owned media
• - Own campaign briefs, messaging, audience segmentation, and cross-functional coordination
• - Lead go-to-market execution for new Pro features, membership perks, and other high-priority initiatives like the BiggerPockets Conference
• - Ensure all campaign elements are consistent and conversion-optimized
• - Build and manage a structured experimentation roadmap for landing pages, pricing pages, onboarding flows, and lifecycle automation
• - Partner with Product, Data, and Engineering to instrument tracking and measure impact
• - Scale winning tests into repeatable playbooks

Senior Marketing Manager

Account Manager

• Collaborate with the Brand Partnerships team to develop creative concepts for advertisers in the real estate and investing space.
• Ideate branded content opportunities across podcasts, video, and social media that align with both the partner’s goals and the BPRE audience.
• Build decks, write creative summaries, and assist in shaping the content vision for partnership pitches.
• Once a deal closes, own campaign execution from start to finish — managing timelines, deliverables, and communication between internal teams and creators.
• Produce short-form video content (briefing creators, managing shoots, reviewing edits).
• Cast and coordinate creators or hosts for branded campaigns.
• Write copy and ad scripts that match the BiggerPockets voice and deliver on partner goals.
• Track campaign performance and ensure all assets are delivered accurately and on time.

Brand Partnerships, Content Producer

Software Engineer

• Lead, mentor, and grow a team of engineers across multiple disciplines (backend, frontend, infrastructure, data).
• Define and execute BiggerPockets’ engineering strategy, ensuring alignment with business and product goals.
• Partner with Product and Design leadership to deliver high-quality, customer-centric solutions efficiently and effectively.
• Drive technical excellence, scalability, and security across platforms and systems.
• Oversee architecture decisions and ensure technical investments align with long-term growth.
• Implement best practices for development, testing, deployment, and continuous integration.
• Manage resource planning, hiring, and performance management within the engineering organization.
• Foster a culture of collaboration, innovation, accountability, and continuous learning.
• Provide transparency into progress, challenges, and risks to executive leadership.
• Stay up to date with emerging technologies and trends to inform the product and engineering roadmap.

Director of Engineering

Product Designer

• Design user-centered experiences that align with BiggerPockets' product and business goals.
• Lead the end-to-end design process, from research and wireframing to prototyping and final UI designs.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure seamless implementation.
• Conduct user research and usability testing to validate design decisions and improve user experience.
• Create and maintain design systems, ensuring consistency across the BiggerPockets platform.
• Use data and analytics to inform design decisions and optimize user engagement.
• Advocate for accessibility and inclusive design principles.
• Stay up to date with industry trends and best practices in UX/UI design.

Senior Product Designer

Product Marketing

• Own and optimize core conversion funnels (guest email capture, email onboarding, trial welcome series, product activation, webinars, guest marketing site).
• Collaborate with channel owners to execute campaigns across site, email, in app, SMS, paid media, and more.
• Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement.
• Build and maintain lifecycle programs that drive key feature activation and improve retention; and partner with Product on churn/cancel mitigation flows.
• Build journey maps to guide messaging, campaigns, and product improvements.
• Gather and synthesize insights from customer research, support interactions, and product analytics.
• In partnership with the VP of Marketing, define clear, compelling product positioning and messaging.
• Create messaging playbooks and enable internal teams to deliver a consistent customer story.
• Ensure consistency across marketing channels and in-product experiences
• Track and analyze campaign performance, turning data into actionable recommendations.
• Develop a structured test-and-learn plan for funnel optimization (ex: pricing page, onboarding flows, lifecycle campaigns, etc.).
• Partner with Product and Data to design experiments, instrument tracking, and measure impact.

Senior Product Marketing Manager

Account Executive

• Sell BiggerPockets products as marketing solutions to investor-friendly real estate agents to help them grow their businesses
• Cold calling; making multiple outbound calls to potential clients
• Maintain CRM (Hubspot) of prospective client information
• Own the sales process from prospecting to outreach to contract signing
• Meet and exceed required daily/weekly sales and prospecting targets
• Collaborate with leadership on pipeline building and messaging best practices
• Work closely with Customer Success to ensure agents are delighted with their investments
• Occasionally attend industry events, meetups, and conferences to talk to agents teach agents about BiggerPockets offerings

Senior Marketing Manager

Brand Partnerships, Content Producer

Director of Engineering

Senior Product Designer

Senior Product Marketing Manager

Sales Representative