BIG HAPPY

Account Manager

• Develop deep understanding of programmatic advertising including best practices, capabilities, and products
• Work closely with cross-functional teams internally and externally to drive programmatic revenue growth
• Assist with managing the post-sale process of Big Happy creative mobile programmatic campaigns
• Assist with setup for new PMP Deal IDs, optimizations, reporting and daily management in our SSPs
• Prepare campaign reporting and wrap-up presentations for Big Happy’s programmatic clients
• Help strategize and troubleshoot client programmatic deal requests and general capability inquiries
• Help manage and closely monitor PMP deal health to ensure optimal delivery for our campaigns
• Provide a high level of customer service to clients with effective communication, timely responses to requests and proactive resolutions to potential issues

Programmatic Platform Account Manager

Operations

• Build, launch, and manage programmatic campaigns across DSPs
• Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance for our clients.
• Monitor pacing and budgets to ensure full delivery
• Implement optimization strategies around inventory management, engagement, sales, awareness, brand safety, viewability, and bidding strategies to align with client needs and best practices
• Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans.
• Partner with analytics and strategy teams to align insights with messaging and creative testing.
• Produce clear reporting with actionable recommendations.
• Maintain accurate trafficking of creatives, pixels, and tracking tags (including GTM, UTM, and 3rd-party measurement tools).
• Serve as a go-to internal resource for programmatic platform capabilities, updates, and opportunities.
• Work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans.
• Communicate clearly with account managers and clients when needed to explain performance, opportunities, and platform insights.

Programmatic Ad Ops Analyst

Digital Marketing

• Support the execution and optimization of paid media campaigns across platforms including Meta, Google, LinkedIn, and programmatic channels.
• Own campaign setup, audience targeting, budget pacing, QA, and performance monitoring.
• Manage day-to-day website updates, landing page coordination, and CMS maintenance.
• Support SEO best practices including metadata updates, keyword optimization, and website performance monitoring.
• Coordinate organic social media content creation, publishing, scheduling, content calendars, and community management support.
• Assist with email marketing campaign builds, audience segmentation, testing, and deployment.
• Compile campaign performance reports and help identify optimization opportunities across digital channels.
• Coordinate with Marketing and Creative teams to ensure assets, messaging, and deliverables are aligned and delivered on time.
• Help maintain organized campaign documentation, timelines, reporting, and workflows.
• Monitor digital marketing trends, platform updates, and emerging opportunities to support continued growth and innovation.

Programmatic Platform Account Manager

Programmatic Ad Ops Analyst

Digital Marketing Specialist