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About the role
Key responsibilities & impact- Own campaign setup, launch, and management across DSPs from start to finish with minimal oversight
- Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance
- Monitor budgets and pacing to ensure full delivery across assigned campaigns
- Implement optimization strategies around inventory management, engagement, brand safety, viewability, and bidding to align with client needs and best practices
- Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans with limited assistance
- Provide initial analysis of campaign performance and prepare client-facing reports and recap presentations with some guidance
- Ensure campaign profitability by monitoring margins and adjusting bids
- Partner with analytics and strategy teams to align insights with messaging and creative testing
- Maintain accurate trafficking of creatives, pixels, and tracking tags including GTM, UTM, and third-party measurement tools
- Troubleshoot agency platform-related questions with some assistance from senior team members
- Develop strong comfort and working knowledge of all SSPs leveraged at Big Happy
- Work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans
- Communicate clearly with account managers and clients when needed to explain performance, opportunities, and platform insights
- Collaborate closely with Publisher Development Team to align on inventory, media spend, publisher queries, and KPIs
Requirements
What you’ll need- 2-5 years of hands-on programmatic ad buying experience (DSP or SSP).
- Strong understanding of trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.
- Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
- Strong analytical mindset with the ability to interpret data and translate insights into action.
- Advanced comfort with Microsoft Office, particularly Excel for data analysis (pivot tables, complex formulas)
- Comfortable managing multiple campaigns simultaneously in a fast-moving environment
Benefits
Comp & perks- Full-time position with a competitive base salary and commissions
- Access to benefits, including Healthcare, Dental, and Vision
- Participation in Big Happy’s stock program
- Paid Parental Leave
- Unlimited PTO
- Big Happy-provided laptop
- Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
- A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
programmatic ad buyingDSPSSPtraffickingaudience segmentationpixel implementationKPI optimizationdata analysisExcelcampaign management
Soft Skills
analytical mindsetcommunicationcollaborationtroubleshootingtime managementclient-facing reportingperformance analysisproblem-solvingadaptabilityattention to detail