BetWarrior

Influencer Marketing

• Build BetWarrior’s influencer squad from scratch in Brazil
• Lead end-to-end influencer partnerships: prospecting, negotiation, contracting, briefing, content activation, and performance tracking
• Manage a portfolio of micro, mid-tier, and macro influencers across sports and entertainment
• Define and monitor KPIs for influencer campaigns (reach, engagement, conversion, CPA)
• Collaborate cross-functionally with Brand, Performance, CRM, and Legal teams
• Manage influencer contracts, briefs, payment workflows, and tracking links
• Stay ahead of trends in Brazilian social media, sports content creation, and the betting and entertainment space

Influencer Marketing Specialist

Data Analyst

• Build and maintain dashboards in Looker Studio and Power BI to monitor performance and business metrics
• Implement, maintain, and audit conversion events and user tracking via Google Tag Manager (GTM)
• Set up and manage tracking in Google Analytics 4, ensuring accurate measurement of the customer journey
• Deploy AI and automation tools to optimize recurring processes, report generation, data integration, and anomaly detection
• Analyze and report on the performance of digital campaigns (Meta Ads, Google Ads, Programmatic, etc.)
• Identify optimization opportunities and improvements in funnels, audiences, creatives, and targeting
• Collaborate with marketing, product, and BI teams to align business goals with the data strategy
• Collaborate with external agencies or small technical teams related to the area

Influencer Marketing Specialist

Performance Data Analyst