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Senior Paid Media Manager
BetWarriorSenior Paid Media Manager at BetWarrior overseeing paid media strategies across LATAM countries. Leading a team and collaborating with marketing stakeholders to drive performance in digital media campaigns.
About the role
Key responsibilities & impact- Act as the single point of contact between the Performance team and marketing stakeholders across Argentina, Brazil, and Peru.
- Translate business objectives from each market into paid media strategy and prioritized action plans for channel leads.
- Report performance to senior leadership and flag issues that require strategic decisions.
- Lead and develop a team of 5 to 8 people across Meta, Google, and operations.
- Review and approve channel strategies, budget allocations, and test plans across all active channels.
- Consolidate cross-market and cross-channel learnings that improve overall performance in each geography.
- Define the roadmap for incorporating TikTok and programmatic into the team's operating model.
- Serve as the strategic escalation point for the external agency on decisions that affect budget or cross-channel direction.
- Ensure internal strategy drives paid media decisions across all channels — not agency recommendations.
- Lead quarterly planning cycles for the paid media team.
- Define hiring requirements and team structure as new channels and markets are activated.
- Own performance marketing P&L visibility: investment, CPA, ROAS by market and channel.
Requirements
What you’ll need- 6+ years in paid media, with at least 3 years leading or managing teams.
- Hands-on experience across Meta Ads and Google Ads at a strategic level.
- Familiarity with TikTok Ads and programmatic is a strong plus.
- Proven experience managing multi-market paid media operations — LATAM strongly preferred.
- Strong stakeholder communication.
- Bilingual: Spanish + Portuguese required. Spanish + English will be considered, but Portuguese proficiency is strongly preferred.
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid mediaMeta AdsGoogle AdsTikTok Adsprogrammaticperformance marketingCPAROASbudget allocationteam management
Soft Skills
stakeholder communicationleadershipstrategic decision makingteam developmentcross-channel collaborationplanningproblem solvingperformance reportingaction planningescalation management