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Senior Social Paid Media Analyst
BetWarriorSocial Paid Media Sr Analyst at BetWarrior executing Meta Ads and Tiktok Ads campaigns across LATAM. Collaborating with the marketing team to optimize campaign performance and scale into new markets.
About the role
Key responsibilities & impact- Execute and optimize Meta Ads campaigns (Facebook, Instagram, Audience Network) and Tiktok Ads across Argentina, Brazil, and Peru under the Social Paid Media Lead's direction.
- Monitor daily performance, identify optimization opportunities, and implement adjustments within agreed guardrails.
- Manage audience segmentation, creative testing, and funnel-level campaign structure.
- Coordinate with the Traffic / Ops Jr. for creative logistics and reporting workflows.
- Contribute to Meta channel strategy discussions and quarterly planning cycles.
- Scale coverage to new markets as they are activated, within the same channel team structure.
Requirements
What you’ll need- 2–4 years of hands-on Meta Ads or Tiktok Ads experience in a performance marketing environment (e-commerce, gaming, fintech, or similar).
- Solid understanding of campaign structure (CBO vs. ABO), audience building (custom, lookalike, interest), and conversion optimization.
- Experience with Meta Pixel, Events Manager, and Conversions API basics.
- Ability to operate autonomously: you can diagnose and act on a performance issue without waiting for direction.
- Bonus points if you also have:
- Experience operating across multiple LATAM markets simultaneously.
- Intermediate-advanced Portuguese or English language skills.
- Experience in the betting or igaming industries.
- Familiarity with TikTok Ads or other social performance channels.
- Basic knowledge of programmatic buying or cross-channel attribution.
Benefits
Comp & perks- Professional development
- Flexible work arrangements
ATS Keywords
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Hard Skills & Tools
Meta AdsTiktok Adscampaign structureaudience buildingconversion optimizationMeta PixelEvents ManagerConversions APIprogrammatic buyingcross-channel attribution
Soft Skills
autonomous operationdiagnosing performance issues