BetterPool

Performance Marketing

• Build, manage, and optimize paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and other emerging platforms.
• Own budget allocation across channels and campaigns - you know when to shift spend and why.
• Monitor performance daily and make real-time adjustments to bidding, targeting, creative, and budget to hit CAC and volume targets.
• Manage the full campaign lifecycle from launch to scaling to sunset.
• Partner with the Video Editor & Graphic Designer to brief creative that is grounded in performance data - you know what hooks work, what formats win by platform, and how to communicate that clearly to a creative team.
• Run structured creative tests (hook tests, format tests, CTA tests) with clear hypotheses and clean measurement frameworks.
• Build a creative learning system - every test produces an insight, every insight informs the next brief.
• Own paid social reporting - weekly performance summaries, creative scorecards, and channel-level CAC tracking.
• Maintain attribution clarity across platforms - you understand the limitations of in-platform data, how MMPs like AppsFlyer fit into the picture, and how to triangulate when signals conflict.
• Identify trends, anomalies, and opportunities in the data before they become problems or missed wins.
• Partner with the broader growth team to understand downstream metrics - installs, activations, deposits, LTV - not just top-of-funnel numbers.

Paid Social Manager

SEO Marketing

• Plan, build, and manage Google Ads campaigns across search and display - including keyword targeting, ad copy, bidding strategy, and budget allocation.
• Run structured A/B tests on ad copy, landing pages, and audience segments to improve CTR, conversion rate, and CAC.
• Own the paid search funnel from click to install - you understand what happens after the click and optimize accordingly.
• Monitor performance daily and make real-time adjustments to maximize return on ad spend.
• Own Splash's organic search strategy end to end - keyword research, on-page optimization, technical SEO, and content planning.
• Audit and improve site architecture, page speed, schema markup, and crawlability to maximize organic visibility.
• Brief and collaborate with content resources to produce pages and articles that rank for high-intent sports and contest-related queries.
• Track and report on organic traffic, rankings, and conversions - and continuously optimize based on what the data shows.
• Build a backlink strategy that grows domain authority through relevant sports, gaming, and media partnerships.
• Stay curious about how AI is reshaping search - Google AI Overviews, ChatGPT, Perplexity, and what comes after.
• Partner with content and product to ensure Splash's owned pages are structured to perform in both traditional and emerging search environments.

Paid Social Manager

SEM & SEO Manager