Paid Social Manager

BetterPool

Paid Social Manager owning user acquisition campaigns across Meta, TikTok, Snap, and more for a leading sports gaming platform. Focusing on campaign management, creative strategy, and analytics.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Build, manage, and optimize paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and other emerging platforms.
Own budget allocation across channels and campaigns - you know when to shift spend and why.
Monitor performance daily and make real-time adjustments to bidding, targeting, creative, and budget to hit CAC and volume targets.
Manage the full campaign lifecycle from launch to scaling to sunset.
Partner with the Video Editor & Graphic Designer to brief creative that is grounded in performance data - you know what hooks work, what formats win by platform, and how to communicate that clearly to a creative team.
Run structured creative tests (hook tests, format tests, CTA tests) with clear hypotheses and clean measurement frameworks.
Build a creative learning system - every test produces an insight, every insight informs the next brief.
Own paid social reporting - weekly performance summaries, creative scorecards, and channel-level CAC tracking.
Maintain attribution clarity across platforms - you understand the limitations of in-platform data, how MMPs like AppsFlyer fit into the picture, and how to triangulate when signals conflict.
Identify trends, anomalies, and opportunities in the data before they become problems or missed wins.
Partner with the broader growth team to understand downstream metrics - installs, activations, deposits, LTV - not just top-of-funnel numbers.

Requirements

What you’ll need

3-5+ years of hands-on paid social experience, with direct ownership of Meta Ads Manager and at least one other major platform.
Proven track record of scaling paid social campaigns efficiently - you have CAC and ROAS numbers you're proud of and can speak to them specifically.
Real platform fluency: you understand Meta's algorithm behavior, TikTok creative dynamics, mobile conversion quirks, and MMP attribution edge cases.
Strong creative instincts - you can tell a good ad from a bad one, brief a creative team with precision, and understand why certain hooks convert.
Comfortable building and reading dashboards - you don't need a data analyst to tell you how your campaigns are performing.
High degree of personal agency - you don't wait to be told what to do, you identify a problem, figure it out, and deliver, start to finish.
Avid sports fan - you follow the games, understand the culture, and can instinctively recognize what will land with a sports audience.
Passion for fantasy sports and real-money contests is a huge plus - you must get why winning $1,000,000 from a $25 entry in a Survivor contest is a massive headline, and you know how to frame a big win.
Familiar with AI and an understanding of how to use it to enhance your workflow.

Benefits

Comp & perks

Medical, Dental, & Vision Insurance
401K/Retirement Plan Options
Flexible PTO
Annual company retreats & team offsites
A work from home stipend
Frequent company-wide games with cash prizes

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social campaignsMeta Ads ManagerTikTokSnapRedditAppLovinCAC trackingROASMMP attributiondashboard building

Soft Skills

strong creative instinctshigh degree of personal agencycommunicationproblem-solvingdata analysiscollaborationinsight generationtrend identificationreal-time adjustmentcreative briefing