SEM & SEO Manager

BetterPool

SEM & SEO Manager managing Google Ads and organic search strategies for Splash Sports. Focused on driving growth in a fast-paced sports gaming platform with hands-on execution.

Posted 6/24/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Plan, build, and manage Google Ads campaigns across search and display - including keyword targeting, ad copy, bidding strategy, and budget allocation.
Run structured A/B tests on ad copy, landing pages, and audience segments to improve CTR, conversion rate, and CAC.
Own the paid search funnel from click to install - you understand what happens after the click and optimize accordingly.
Monitor performance daily and make real-time adjustments to maximize return on ad spend.
Own Splash's organic search strategy end to end - keyword research, on-page optimization, technical SEO, and content planning.
Audit and improve site architecture, page speed, schema markup, and crawlability to maximize organic visibility.
Brief and collaborate with content resources to produce pages and articles that rank for high-intent sports and contest-related queries.
Track and report on organic traffic, rankings, and conversions - and continuously optimize based on what the data shows.
Build a backlink strategy that grows domain authority through relevant sports, gaming, and media partnerships.
Stay curious about how AI is reshaping search - Google AI Overviews, ChatGPT, Perplexity, and what comes after.
Partner with content and product to ensure Splash's owned pages are structured to perform in both traditional and emerging search environments.

Requirements

What you’ll need

3-5+ years of hands-on SEM and SEO experience, with a track record of driving measurable paid and organic search growth.
Deep knowledge of Google Ads - you've managed real budgets and can build campaigns from scratch, not just optimize someone else's work.
Strong technical SEO fundamentals - you know your way around Search Console, Ahrefs or Semrush, and can read a crawl report.
Analytical and comfortable in data - you can pull your own reports, build dashboards, and make decisions from numbers without needing someone else to interpret for you.
Strong written communication - you can write and edit search content yourself when needed, not just brief others.
Curiosity about how AI is reshaping search.
High degree of personal agency - you don't wait to be told what to do, you identify a problem, figure it out, and deliver, start to finish.
Sports fan a plus - understanding the language and culture of sports fans makes everything you build more effective.

Benefits

Comp & perks

Potential to earn equity in the company
Medical, Dental, & Vision Insurance
401K/Retirement Plan Options
Flexible PTO
Annual company retreats & team offsites
A work from home stipend
Frequent company-wide games with cash prizes

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsSEMSEOA/B testingkeyword researchon-page optimizationtechnical SEOdata analysisbacklink strategycampaign management

Soft Skills

strong written communicationanalyticalcuriositypersonal agency