Best Western Hotels & Resorts

Program Manager

• Serves as a strategic advisor to their assigned Co-ops by providing insights and guidance on marketing strategy based on regional needs, customer behavior, and market nuances.
• Supports marketing and sales objectives by managing programs and projects that advance marketing goals for assigned products, services, or regions.
• Develops and executes marketing plans, proposals, and promotional initiatives for assigned products, services, market segments, or regions (Co-ops).
• Coordinates integrated marketing activities across advertising, direct marketing, events, field marketing, and digital platforms.
• Researches regional needs and marketing communication opportunities, developing presentations, recommendations, and promotional content tailored to market dynamics.
• Partners with internal teams and external vendors to develop, schedule, and produce marketing materials.
• Analyzes marketing performance data to evaluate effectiveness and provide data-driven recommendations.
• Prepares and delivers reports and presentations to communicate insights and support strategic decision-making.
• Supports budget planning, vendor coordination, and cost tracking to ensure effective execution of marketing initiatives.
• Manages assigned Co-op activities in partnership with leadership, including stakeholder communication and meeting coordination.
• Leverages AI-enabled tools and emerging technologies to enhance data analysis, campaign optimization, and marketing efficiency.

Associate Program Manager – Regional Marketing

• Support marketing programs and projects that advance business and brand objectives across assigned products, services, and market segments.
• Act as a coordination hub across marketing, sales, creative services, and external vendors to ensure requests are clearly scoped, tracked, and delivered on time.
• Serve as a primary point of contact for marketing requests from Worldwide Sales, managing intake, prioritization, trafficking, and follow-through.
• Support B2B marketing plans by maintaining timelines, organizing assets, updating trackers, and assisting with day-to-day execution.
• Manage requests for “in-need” properties by gathering inputs, organizing information, and helping surface opportunities and insights.
• Assist with the development of presentations, proposals, and promotional materials by researching information, organizing content, and ensuring accuracy and brand alignment.
• Coordinate the production of marketing materials by partnering with internal teams and external vendors.
• Maintain well-organized digital files, documentation, and workflows using SharePoint and other collaboration tools.
• Support budget tracking, invoice processing, and vendor coordination to ensure marketing initiatives are well-documented and compliant.
• Use approved artificial intelligence and automation tools thoughtfully to streamline administrative tasks, improve organization, and increase efficiency (e.g., summarizing inputs, organizing content, drafting first-pass materials), while applying sound judgment around accuracy, brand standards, and data sensitivity.
• Contribute ideas for improving templates, processes, and workflows, recognizing that this is a support-focused, execution-driven role.

Associate Program Manager – Regional Marketing

Associate Program Manager, Marketing