Best Western Hotels & Resorts

Social Media Manager

• Demonstrate enthusiasm and deep knowledge of social platforms; stay current on trends, updates, and emerging opportunities
• Manage and execute social media calendars across Instagram, Facebook, TikTok, and other channels
• Launch and scale new social accounts aligned with brand objectives and audience engagement goals
• Produce and edit engaging content (copy, photo, video) for organic and paid campaigns
• Source, manage, and negotiate influencer collaborations to amplify brand storytelling
• Work with international teams to deliver cohesive, globally aligned social narratives
• Monitor and engage on social channels to ensure timely, authentic interactions that enhance brand reputation
• Track performance, analyze results, and recommend improvements for future campaigns
• Research competitors, brainstorm creative ideas, and leverage AI tools for trend prediction and content optimization
• Oversee creative processes using internal and external resources
• Partner with internal SMEs and other departments to develop brand content

Social Media Manager, Content Producer

Marketing

• Serve as a day-to-day contact for, and foster relationships with, hoteliers, partners and subject matter experts.
• Support company initiatives by answering hotelier’s questions regarding online marketing, photos, and other important initiatives, leveraging AI tools where appropriate to provide data-driven content.
• Utilize professional verbal and written techniques to address concerns and provide solutions.
• Monitor and report on key digital marketing performance indicators to evaluate the success of campaigns and optimize strategies accordingly.
• Collaborate with internal departments to ensure marketing strategies align with overall business objectives and goals, applying strategic thinking to anticipate market changes and recommend innovative solutions.

Marketing Digital Specialist I

Marketing Analyst

• Supports departmental goals by creating, monitoring, and maintaining reporting solutions that enable smooth and efficient daily operations.
• Contributes to business performance by analyzing key metrics, collaborating with stakeholders to deliver actionable insights, and developing reports that inform strategic decisions.
• Responsible for ad-hoc reporting, ensuring data accuracy through regular audits, and continuously improving reporting processes and communication.
• Plays a key role in driving operational excellence by tracking, analyzing, and reporting business metrics to ensure productivity and performance goals are met.
• Responsible for designing, building, and maintaining reporting solutions using PostgreSQL and Amazon QuickSight.
• Works closely with internal stakeholders to gather and analyze user requirements, delivering insights that inform business decisions.
• Supports ad-hoc research initiatives by preparing queries and generating custom reports to address evolving business needs.
• Develops, compiles, and validates daily, weekly, monthly, and annual reports that support strategic decision-making across the organization.

Compliance

• Supports the Onboarding Design Managers and Project Manager teams by assisting in a smooth transition of hotels from prospective property to full member status.
• Performs administrative duties in support of new applicants and conditional members.
• Assist with the preparation of Board materials, presentations, and documentation to ensure timely and accurate submissions.
• Process and track updates to Property Improvement Plans (PIPs), ensuring accuracy of records.
• Maintain organized files, reports, and project documentation to support the Onboarding Design Project Manager team.
• Manage workflow of PIPs and related tasks through Smartsheet in conjunction with team.
• Monitor timelines and follow up on outstanding tasks to keep onboarding projects on track.
• Contribute to process improvements that enhance efficiency and team collaboration.
• Identify issues and escalate to team and management where appropriate.
• Provide general administrative support including correspondence, data entry, and reporting.

Social Media Manager, Content Producer

Marketing Digital Specialist I

Marketing Analyst

Design Support Associate, Design Compliance Operations