Benoy

Business Analyst

• Conduct qualitative and quantitative behavioural research across customer and passenger experiences
• Analyse customer trends, purchasing behaviour, dwell patterns and engagement data
• Support development of behavioural insight frameworks and customer segmentation approaches
• Assist with customer journey mapping and experience analysis
• Undertake desk research into macro trends, behavioural science, consumer expectations and emerging market shifts
• Support survey design, research testing and insight gathering activities
• Support project planning and delivery to ensure objectives are achieved on time
• Coordinate meetings, manage research outputs and support stakeholder communications
• Assist in the preparation of clear, accurate and engaging client-ready presentations and reports
• Support strategic thinking, hypothesis generation and project narrative development
• Collaborate effectively with internal teams and external stakeholders throughout projects
• Contribute to proposal writing, pitches and thought leadership activities
• Translate behavioural and commercial findings into meaningful strategic recommendations
• Support analysis of customer data, commercial performance data and experience metrics
• Identify behavioural drivers influencing commercial performance and customer engagement
• Assist in developing future-focused strategies that improve customer experience and asset performance.

Behavioural Insights Analyst

Marketing

• Write internal and external articles, thought leadership and award submissions
• Create event-related content and campaign copy
• Plan and deliver integrated marketing campaigns across regions in partnership with the Head of Communications
• Manage website content, digital marketing, and analytics
• Analyse campaign performance data and use insights to improve future campaigns
• Write and edit content for external communications including marketing materials, website, and social media
• Coordinate production of marketing collateral (brochures, pitches, presentations, digital media)
• Collaborate with marketing teams to conceptualise, plan and deliver content
• Work with professionals across all practice areas and levels, including senior leadership, to create engaging content
• Establish and maintain cohesive brand voice and editorial standards across channels
• Provide editorial direction on story development to engage target audiences effectively
• Research emerging trends in architecture, design and communications to inform content strategy
• Prepare regular project status reports

Behavioural Insights Analyst

Marketing Specialist