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Behavioural Insights Analyst
BenoyBehavioural Insights Analyst at Benoy Strategy specializing in behavioural analytics and customer experience. Involves qualitative and quantitative research across various sectors including retail and hospitality.
About the role
Key responsibilities & impact- Conduct qualitative and quantitative behavioural research across customer and passenger experiences
- Analyse customer trends, purchasing behaviour, dwell patterns and engagement data
- Support development of behavioural insight frameworks and customer segmentation approaches
- Assist with customer journey mapping and experience analysis
- Undertake desk research into macro trends, behavioural science, consumer expectations and emerging market shifts
- Support survey design, research testing and insight gathering activities
- Support project planning and delivery to ensure objectives are achieved on time
- Coordinate meetings, manage research outputs and support stakeholder communications
- Assist in the preparation of clear, accurate and engaging client-ready presentations and reports
- Support strategic thinking, hypothesis generation and project narrative development
- Collaborate effectively with internal teams and external stakeholders throughout projects
- Contribute to proposal writing, pitches and thought leadership activities
- Translate behavioural and commercial findings into meaningful strategic recommendations
- Support analysis of customer data, commercial performance data and experience metrics
- Identify behavioural drivers influencing commercial performance and customer engagement
- Assist in developing future-focused strategies that improve customer experience and asset performance.
Requirements
What you’ll need- Master's degree (or currently studying towards completion) in a relevant discipline such as Behavioural Science, Psychology, Consumer Behaviour, Behavioural Economics, Human Geography, Sociology, Anthropology, Marketing or a related field.
- Demonstrable application of qualitative and/or quantitative research methodologies through academic studies, dissertation research, placements or relevant work experience.
- Experience analysing and synthesising data and research findings to develop evidence-based insights and recommendations.
- Strong written and verbal communication skills, including the ability to present complex information clearly and concisely.
- Experience using Microsoft Excel and PowerPoint to analyse data and communicate findings is desirable.
Benefits
Comp & perks- Competitive salary, dependent on experience
- Agile working with the option of three days in the studio and two working from home
- Opportunities to learn and grow within a fast-paced company
- A fun, inclusive and collaborative studio environment with an active calendar of social activities
- 22 days annual leave with an option to buy more plus 1 Benoy day off during the Christmas period
- A range of benefits including private medical/life insurance and pension
ATS Keywords
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Hard Skills & Tools
qualitative researchquantitative researchdata analysiscustomer journey mappingbehavioural insight frameworkscustomer segmentationsurvey designhypothesis generationstrategic recommendationsexperience metrics
Soft Skills
communication skillscollaborationproject planningstakeholder managementpresentation skillsstrategic thinkingcritical thinkingproblem-solvingtime managementengagement
Certifications
Master's degree in Behavioural ScienceMaster's degree in PsychologyMaster's degree in Consumer BehaviourMaster's degree in Behavioural EconomicsMaster's degree in Human GeographyMaster's degree in SociologyMaster's degree in AnthropologyMaster's degree in Marketing