Lead and manage all employees within the marketing department, including hiring, performance management, and professional development
Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts
Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging
Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives
Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products
Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results
Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities
Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals
Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives
Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making
Requirements
Bachelor’s degree in business, marketing, communications, or related field
Experience in Marketing and running a marketing team
Proven marketing campaign experience
Understanding of digital marketing channels and corresponding KPI
Strong project management skillset; highly organized with careful attention to detail
Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations
Strong copywriting skills
Attention to detail
Ability to work and influence cross-functionality
Excellent verbal and written communication skills
Proficiency with the following programs and tools: Adobe content creation software, including Photoshop, InDesign, Illustrator, etc.
Salesforce or equivalent Customer Relationship Management (CRM) solutions
Microsoft Office suite (Word, Excel, PowerPoint)
Benefits
100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families
Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA
Dental and Vision Insurance
Short-Term and Long-Term Disability
Health Care and Dependent Care Spending Account (FSA)
Life Insurance (with optional upgrades)
401(k) Plan with 3% Safe Harbor Contribution
Employee Assistance Program
Generous PTO, Vacation and 12 paid Holidays
Paid Maternity/Parental Leave
Flexible Work Schedules
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
leadershipcommunicationorganizational skillsattention to detailcross-functional collaborationanalytical skillsinfluencestrategic thinkingrelationship buildingprofessional development