Bender Inc.

Marketing

• Lead and manage all employees within the marketing department, including hiring, performance management, and professional development
• Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts
• Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging
• Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives
• Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products
• Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results
• Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities
• Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals
• Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives
• Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making

Marketing Manager