Beekeeper's Naturals

Manager

• Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs
• Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies
• Manage relationships with external research vendors and agencies
• Monitor emerging consumer trends, cultural shifts, and competitive activity
• Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)
• Identify patterns, opportunities, and growth drivers across consumer segments
• Translate research findings into clear insights and strategic recommendations
• Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions
• Support product development, brand positioning, and go-to-market strategies with data-driven insights
• Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance
• Create compelling presentations that communicate insights in a clear and actionable way
• Present research findings to leadership and cross-functional stakeholders
• Act as the voice of the consumer within the organization
• Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships
• Evaluate and implement new research methodologies and tools
• Ensure the integrity, accuracy, and ethical use of consumer data
• Maintain an organized research repository for efficient sharing across the organization

Consumer Insights Manager

Call Center Representative

• Manage daily performance and execution of the call center sales team
• Coach, train, and develop reps through live call monitoring and recorded call reviews
• Build performance plans and hold reps accountable to activity and conversion targets
• Hire, onboard, and train new sales representatives as the team scales
• Own KPI tracking, reporting accuracy, and CRM data integrity
• Ensure consistent execution against call volume, account creation, and conversion goals
• Drive revenue growth and retail door expansion through disciplined execution
• Review department financials and profitability to assess program effectiveness
• Identify execution gaps and implement corrective actions quickly
• Improve call center processes to increase efficiency and performance
• Provide consistent weekly (and at times daily) performance updates to leadership
• Translate activity and performance data into actionable insights
• Partner closely with field sales, online sales, and in-market teams to align efforts
• Participate in quarterly planning and objective setting for the call center program
• Serve as the point person for call center performance across leadership and analytics

Call Center Manager

Account Executive

• Own your route and be on the front lines of our retail expansion.
• Close deals, move product, and dominate shelf space.
• Open new doors, land prime placements, and make sure Vivazen is impossible to miss.
• Carry product, drive reorders, and keep stores stocked and selling.
• Activate the brand with demos, events, and sampling that move the needle.
• Lead retail expansion: open a high volume of new accounts weekly with precision and persistence.
• Build and manage partnerships with wholesalers, route-to-market (RTM) distributors, and key B2B operators.
• Drive sell-in and ensure seamless setup for direct store shipments.
• Own in-store execution: eye-level facings, stocked shelves, rotated inventory, and compliant POS.
• Build deep relationships with store owners and clerks—be the rep they trust and reorder from.
• Manage your own lean inventory: plan, load, and deliver product to stay ahead of demand.
• Track sell-in and sell-through daily in mobile CRM: know your numbers, report your wins.
• Activate your territory with demos, grassroots sampling, and influencer drops that move volume.
• Stay fully compliant with kratom and state regulations.
• Own your scoreboard: door count, reorder velocity, volume per outlet, and visibility.

Territory Sales Representative

Communications

• Develop and lead comprehensive communications strategies that align with organizational goals
• Oversee execution of proactive and reactive media engagement
• Serve as a primary author on high-visibility communications assets
• Manage crisis communications readiness and response
• Shape and steward the company’s narrative across channels
• Direct and collaborate with external agencies and vendors
• Establish and track performance metrics to evaluate communications impact
• Act as a trusted advisor to business and functional leaders

Communications Director

• Own your route and be on the front lines of our retail expansion.
• Close deals, move product, and dominate shelf space.
• Open new doors, landing prime placements, and ensuring Vivazen is impossible to miss.
• Carry product, drive reorders, and keep stores stocked and selling.
• Activate the brand with demos, events, and sampling that move the needle.
• Lead retail expansion: open a high volume of new accounts weekly with precision and persistence.
• Build and manage partnerships with wholesalers, route-to-market (RTM) distributors, and key B2B operators.
• Drive sell-in and ensure seamless setup for direct store shipments.
• Own in-store execution: eye-level facings, stocked shelves, rotated inventory, and compliant POS.
• Build deep relationships with store owners and clerks—be the rep they trust and reorder from.
• Manage your own lean inventory: plan, load, and deliver product to stay ahead of demand.
• Track sell-in and sell-through daily in mobile CRM: know your numbers, report your wins.
• Activate your territory with demos, grassroots sampling, and influencer drops that move volume.
• Stay fully compliant with kratom and state regulations.
• Own your scoreboard: door count, reorder velocity, volume per outlet, and visibility.

Sales

• Own full P&L responsibility for sales across the Western United States
• Develop and execute a regional sales strategy
• Build, expand, and manage distributor and key account relationships
• Establish anchor accounts and priority markets
• Lead, coach, and develop Regional Sales Managers
• Drive in-market execution through field presence
• Oversee execution of regional sales programs
• Translate high-level strategy into actionable plans

Regional Sales Director

• Lead retail expansion: open a high volume of new accounts weekly with precision and persistence.
• Build and manage partnerships with wholesalers, route-to-market (RTM) distributors, and key B2B operators.
• Drive sell-in and ensure seamless setup for direct store shipments.
• Own in-store execution: eye-level facings, stocked shelves, rotated inventory, and compliant POS.
• Build deep relationships with store owners and clerks—be the rep they trust and reorder from.
• Manage your own lean inventory: plan, load, and deliver product to stay ahead of demand.
• Track sell-in and sell-through daily in mobile CRM: know your numbers, report your wins.
• Activate your territory with demos, grassroots sampling, and influencer drops that move volume.
• Stay fully compliant with kratom and state regulations.
• Own your scoreboard: door count, reorder velocity, volume per outlet, and visibility.