National Field Sales Manager

Beekeeper's Naturals

National Field Sales Manager leading and developing sales teams for Vivazen. Responsible for driving revenue growth and market penetration in various territories.

Posted 5/30/2026full-time🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead and develop a team of Field Sales Representatives and Team Leads across an assigned territory.
Drive new account acquisition, distribution growth, retail execution, and reorder performance.
Conduct regular ride-alongs, field coaching, store audits, and performance reviews to improve team productivity.
Hold team members accountable to key metrics including new doors, account retention, sales activity, CRM compliance, and revenue growth.
Support recruiting, onboarding, training, and development of field sales talent.
Monitor territory performance, identify opportunities for improvement, and implement action plans to drive results.
Ensure consistent execution of sales processes, merchandising standards, and company policies.
Maintain accurate CRM activity, pipeline visibility, and territory reporting.
Partner with Sales Operations, Marketing, and Leadership to support market launches, promotional initiatives, and growth strategies.
Foster a high-performance culture built on accountability, ownership, coaching, and results.

Requirements

What you’ll need

5+ years of experience in field sales, territory sales, retail sales, DSD, sales operations, or route-to-market sales leadership.
2+ years managing field reps, territory sales reps, team leads, route reps, brand ambassadors, or similar frontline sales teams.
Experience in CPG, beverage, convenience, smoke shop, supplement, wellness, cannabis-adjacent, or other retail-driven categories preferred.
Proven success driving new account growth, reorder activity, territory expansion, and retail execution.
Strong understanding of field sales management, rep coaching, territory execution, and account follow-up.
Comfortable using CRM tools, dashboards, spreadsheets, and sales reports to manage performance.
Able to inspect activity, diagnose performance gaps, and hold teams accountable.
Clear communicator who can work cross-functionally with Sales, Marketing, Operations, and leadership.
Comfortable working in a fast-paced, high-accountability growth environment.
Willing and able to travel 50 to 75% for market visits, field coaching, team launches, and retail execution.

Benefits

Comp & perks

Full medical benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field salesterritory salesretail salessales operationsaccount acquisitionreorder performanceperformance reviewssales processesmerchandising standardspipeline visibility

Soft Skills

leadershipcoachingaccountabilitycommunicationteam developmentperformance managementcross-functional collaborationproblem-solvingadaptabilityresults-oriented