Strategic Pricing Director
Labcorp
Director, Account-Based Experience
Baxter Planning
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and execute comprehensive account-based marketing plans for strategic accounts, aligning closely with the sales team to ensure targeted and cohesive strategies
- Partner directly with sales to deliver highly tailored, account-specific programs that generate pipeline and move deals forward
- Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers within target organizations
- Create customized marketing content and messaging tailored to specific accounts across various platforms including email campaigns, webinars, events, and digital advertising
- Own planning and execution for in-person and virtual events including executive dinners, industry events, third-party sponsorships, and regional roadshows
- Plan, coordinate, and execute high-impact events that generate qualified opportunities, strengthen customer relationships, and position Baxter Planning as a thought leader
- Manage end-to-end event logistics including venue selection, vendor management, content development, and on-site coordination
- Create engaging event experiences from concept through post-event follow-up that drive measurable business outcomes
- Develop pre-event, at-event, and post-event marketing campaigns to maximize ROI
- Collaborate across teams (Digital, Product Marketing, BDRs, etc.) to orchestrate multichannel campaigns including paid media, email, direct mail, gifting, and events
- Drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints
- Coordinate cross-functional teams to deliver cohesive and consistent experiences across all account touchpoints
- Leverage intent data, technographics, and account insights to inform ABX strategy and tactics
- Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for continuous optimization
- Track, analyze, and report on account engagement and program impact—then optimize accordingly
- Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve
- Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives
- Manage timelines, budgets, and internal processes to ensure programs launch on time and on brand
- Build and maintain account journey maps that align marketing touchpoints with sales conversations
- Travel as needed to support key customer and prospect events
Requirements
- 5-7 years of B2B marketing experience with at least 3-5 years in ABM, demand gen, field marketing, or campaign marketing leadership roles
- Familiarity with ABX tech stack (6sense, Hubspot, Salesforce, Mutiny/Folloze, etc.)
- Experience with multichannel campaign orchestration including paid media, email nurtures, etc.
- Proven track record of owning and executing in-person and virtual events that influence pipeline and revenue at the enterprise level
- Demonstrated experience partnering with sales leadership and C-suite to create account-specific programs that drive revenue
- Strong strategic thinking combined with hands-on execution capabilities
- Excellence in project management and communication with ability to influence senior stakeholders
- Experience creating customized marketing content and messaging for enterprise accounts
- Analytical mindset with ability to translate data into actionable insights and strategic recommendations
- Track record of managing significant budgets and demonstrating ROI
- Growth mindset with a love of testing, learning, and iterating
- Ability to prioritize and pivot in a fast-moving environment while maintaining strategic focus
- Willingness to travel as needed for events and customer meetings
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
account-based marketingdemand generationcampaign marketingmultichannel campaign orchestrationevent planningcontent developmentdata analysisbudget managementstrategic marketingpipeline influence
Soft skills
strategic thinkingproject managementcommunicationinfluencing stakeholdersanalytical mindsetgrowth mindsetprioritizationadaptabilitycollaborationcustomer relationship management
