Barkley

Performance Marketing

• Develop strategies and manage the performance of various paid search accounts to drive client performance and growth.
• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
• Campaign Structure: stewardship over campaign structure; proactively audit, implement, and evangelize best practices for targeting, ads, and scheduling.
• Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and pull together data from multiple sources to tell a coherent performance story.
• Strategy & Innovation: lead strategic planning for accounts; coordinate testing roadmaps and plans; own testing planning, execution, and reporting; explore additional strategies to enhance client performance.
• Communication & Storytelling: build and maintain strong client relationships; serve as primary point of contact for paid search inquiries; lead client calls and ensure timely follow-ups and email responses.
• Collaborate with internal teams on account marketing program integration and cross-channel coordination.

Paid Search Supervisor

Financial Planning and Analysis

• Assist with negotiation and placement of video buys that deliver on the goals of the media plan.
• Manage the execution of video buys ensuring schedules are entered correctly and updated as needed.
• Ensure complete accuracy of buy details including budgets and guaranteed delivery goals.
• Partner with trafficking/ops teams to ensure delivery of creative assets.
• Assist with preparation of client buy overviews.
• Support agency Upfront and Scatter negotiations through plan analysis, recommendations, and negotiations.
• Stay up-to-date on video marketplace trends on macro and micro scale.
• Partner with the integrated media team to report on campaign performance not only against deal terms but also client-specific KPIs and objectives.
• Build and keep collaborative relationships with media partners.
• Remain in constant communication with agency team members and clients, as needed, to share status of campaigns, bring forward new opportunities, or raise awareness of any unexpected issues.
• Assist with development of industry POVs and thought leadership.
• Lead in collaboration with finance team members to resolve media billing issues.
• Ensure strict adherence to client budgets while meeting client objectives.
• Other duties/responsibilities may be assigned from time to time.

Specialist, Video Investment

Director

• Oversees strategic direction, performance delivery, and client relationships across a portfolio of programmatic accounts
• Guides execution of best-in-class media strategies across DV360, The Trade Desk, and Amazon DSP
• Leads programmatic initiatives with a full-funnel approach and strategic thinking
• Acts as primary senior contact for client leadership and partners with internal teams to activate activation strategies

Paid Search Supervisor

Specialist, Video Investment

Director, Programmatic