Barcoding, Inc.

Marketing

• Lead the planning, design, and execution of channel marketing programs from start to finish, collaborating with key stakeholders on detailed project milestones, budget, and resources.
• Develop and execute joint marketing programs with distributors and ecosystem partners to drive customer awareness, lead generation, and adoption of DecisionPoint’s solution portfolio.
• Oversee the strategic allocation and management of Marketing Development Funds (MDF) with partners, ensuring alignment with joint business objectives, compliance, and measurable ROI.
• Work with content team to produce diverse promotional materials, including blogs, case studies, social posts and other content.
• Manage branding within our external partner websites by providing content and any other resources necessary to ensure DecisionPoint’s content is producing value.
• Create and implement webinars, email campaigns, and digital ads.
• Build and analyze post-campaign results for reporting to management and key stakeholders.
• Develop and nurture partner relationships to strengthen joint-marketing collaboration.

Partner Marketing Manager

Content Marketing Manager

• Develop and manage a unified digital content calendar that integrates website content, blogs, case studies, videos, emails, and social media posts.
• Write, edit, and publish digital content that supports marketing campaigns, product launches, partner, event and brand storytelling initiatives.
• Create and design visual content assets using Canva and Adobe Creative Suite to support web, social, and email campaigns.
• Produce and edit video content (using tools such as Adobe Premiere or Riverside FM) to enhance brand storytelling across digital channels.
• Maintain and optimize website content for SEO and audience engagement, ensuring timely updates and relevance to marketing priorities.
• Manage and execute social media calendars, including post scheduling, asset creation, and community engagement across platforms like LinkedIn, X, YouTube, and Instagram.
• Collaborate with cross-functional teams (product, sales, design, and leadership) to ensure consistent brand voice and message alignment across all content.
• Monitor and analyze content performance across web and social platforms, using data to inform content planning and improvements.
• Stay up to date on digital marketing trends, tools, and best practices to continuously enhance DPT’s digital presence.