Partner Marketing Lead
Plume Network
Senior Customer Marketing Programs Manager
Axonius
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $137,000 - $152,000 per year
Job Level
Senior
Tech Stack
Cyber Security
About the role
- Own our global customer advocacy programs, including customer reference activities, case studies, testimonials, and speaking opportunities
- Execute strategies to identify, engage, and grow a community of customer champions across segments and regions
- Collaborate with Content, Public Relations, Analyst Relations and GTM to drive customer story activation across digital, social, and field channels
- Manage customer award programs and recognition initiatives that highlight customer success, innovation, and impact
- Build and maintain strong relationships with customers to elevate their voice in the market and strengthen brand credibility
- Manage customer nurture campaigns that increase engagement, satisfaction, adoption, and long-term loyalty
- Partner with Marketing Ops, Customer Success, and Sales to identify at-risk accounts and deploy “always-on” retention campaigns and playbooks
- Collaborate with GTM and Product Marketing teams to develop campaigns that encourage upsell and cross-sell opportunities
- Integrate customer success stories and proof points into expansion campaigns to demonstrate ROI and accelerate growth
- Drive disciplined program and project management for customer marketing initiatives, ensuring deliverables are completed on time, within scope, and at the highest quality
- Partner with regional marketing teams to align global communication strategies with localized execution
- Support the design and execution of customer advisory boards (CABs), user groups, and strategic customer events, including program management and follow-up communications
- Track and report on key program KPIs, including advocacy impact, retention effectiveness, and expansion-related revenue contribution
- Continuously evaluate program performance and make data-driven recommendations to optimize for scalability and business impact
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 8+ years of experience in customer marketing, with a strong preference for experience in the cybersecurity industry
- Proven experience developing customer-centric programs that drive business outcomes and a track record of driving pipeline from existing customer accounts
- Demonstrated success in creating and executing global customer marketing programs that drive new ARR (new, up, cross) and protect existing ARR (retention)
- Experience with tools such as Salesforce, HubSpot, ReferenceEdge, Pendo, and similar customer data/communication platforms
- Strong project management skills and a proven ability to execute programs from start to finish
- Highly self-motivated, accountable, and proactive with strong attention to detail
Benefits
- stock options
- attractive benefits
- annual bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer marketingprogram managementdata-driven recommendationscustomer-centric programspipeline developmentKPI trackingcampaign executioncustomer engagement strategiesretention strategiesupsell and cross-sell strategies
Soft skills
relationship buildingcommunicationself-motivatedaccountabilityproactivityattention to detailcollaborationstrategic thinkingproject managementcustomer advocacy
