Avid

Marketing

• Execute comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth.
• Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns.
• Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments.
• Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities.
• Develop and maintain effective email marketing strategies that support customer engagement and growth goals.
• Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

Director, Enterprise Marketing

Platform Engineer

• Design and implement customizations across Certinia PSA, ERP Cloud, and Revenue Management modules.
• Build and maintain CPQ pricing rules and related functionalities.
• Architect and develop integrations between Certinia and adjacent systems.
• Leverage AI coding assistants to generate and review code.
• Own data migration scripts and ensure data integrity.
• Lead design-review sessions and mentor junior developers.
• Translate business requirements into scalable technical designs.
• Maintain Apex test coverage and support compliance requirements.

Senior Salesforce Platform Engineer, B2B

Customer Success Manager

• Develop and execute a customer success strategy aligned with company goals for retention, expansion, and customer satisfaction.
• Define key performance indicators (KPIs) and success metrics for the Customer Success function.
• Lead, mentor, and grow a high-performing Customer Success team.
• Oversee onboarding, adoption, and renewal processes to ensure a seamless customer experience.
• Work closely with Sales, Product, and Marketing teams to identify upsell and cross-sell opportunities.
• Implement and improve customer success tools and systems (e.g., Gainsight, Salesforce).
• Advocate for the customer internally by sharing feedback with product, engineering, and executive leadership.
• Analyze customer data and trends to improve product adoption and customer experience.

Director, Customer Success Management

Accounting Manager

• Serve as Avid’s primary technical authority on ASC 606 and maintain working fluency in legacy ASC 605 for transition-period comparatives and contract modifications.
• Author and maintain technical accounting position papers, white papers, and contract review memos that document the company’s application of GAAP to complex arrangements.
• Evaluate new and non-standard customer contracts, identifying performance obligations, variable consideration, SSP allocations, license vs. service distinctions, and principal/agent considerations.
• Monitor FASB ASU updates, SEC staff guidance (e.g., SAB 104, Topic 13), and emerging practice to proactively assess impact on Avid’s revenue model.
• Lead technical accounting discussions with external auditors, ensuring positions are defensible, documented, and consistently applied.
• Own the monthly and quarterly revenue close process end-to-end—from journal entry review to final flux analysis—ensuring timely, accurate completion within close deadlines.
• Oversee the integrity of transaction data and configurations within RevPro (the company’s revenue management system), ensuring proper allocation and recognition schedules across all contract types.
• Prepare and review revenue-related disclosures for SEC filings (10-K, 10-Q), including disaggregation of revenue, contract balances (deferred revenue, unbilled AR), remaining performance obligations (RPO), and significant judgments.
• Develop and maintain robust month-end analytical review procedures that quickly surface anomalies for investigation.
• Act as a standing resource for Deal Desk and Sales during contract negotiation, providing real-time guidance on how proposed terms affect revenue recognition.
• Educate Sales, Customer Success, and Legal teams on ASC 606 principles in clear, non-technical language—building a compliance culture without slowing deal velocity.
• Maintain a repository of pre-approved contract language and term structures that simplify deal review for recurring transaction types.
• Own the design, documentation, and operating effectiveness of key revenue-related internal controls under SOX, including controls over contract review, system configuration, and journal entry.
• Lead, mentor, and develop a team of Revenue Managers and Revenue Accountants, setting clear performance expectations and fostering a culture of precision, learning, and accountability.

Director of Revenue Accounting

• Lead the execution of Avid’s B2B marketing plans globally, with a focus on Account Based Marketing / Experience (ABM/ABX), email marketing, and event management.
• Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals.
• Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments.
• Develop and maintain effective email marketing strategies that support customer engagement and growth goals.
• Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

Director, Enterprise Marketing

Senior Salesforce Platform Engineer, B2B

Director, Customer Success Management

Director of Revenue Accounting

Director – Enterprise Marketing