Director, Enterprise Marketing

Avid

Director of Enterprise Marketing leading B2B marketing strategies at Avid. Focused on Account Based Marketing, email marketing, and event management while collaborating with various teams.

Posted 6/23/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLead💰 $127,720 - $191,580 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Execute comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth.
Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns.
Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments.
Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities.
Develop and maintain effective email marketing strategies that support customer engagement and growth goals.
Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

Requirements

What you’ll need

Minimum of 7 years in B2B marketing, with at least 3 years in a leadership within a SaaS organization.
Proven ability to develop and execute comprehensive marketing strategies that drive business growth.
Demonstrated experience in aligning marketing initiatives with sales objectives to achieve company goals.
Proven ability to be a change agent, influencing sales and other stakeholders to adopt modern marketing strategies and practices.
Strong background in developing and executing successful Account-Based Marketing / Experience (ABM/ABX) strategies.
Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences and build strong working relationships with key stakeholders.
Demonstrated leadership and team-building abilities, with a focus on mentoring and developing talent.
Strong analytical capabilities to assess campaign performance and make data-driven decisions.
Familiarity with marketing automation tools and CRMs, specifically Salesforce.com, 6sense, and Marketo.
Ability to work remotely with occasional travel.

Benefits

Comp & perks

Avid is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingmarketing strategiesAccount-Based MarketingAccount-Based Experienceemail marketingKPI developmentanalyticsdata-driven decision makingcampaign performance assessmentrevenue growth

Soft Skills

leadershipteam-buildingmentoringcommunicationcollaborationinnovationchange agentrelationship buildinginfluencingcontinuous improvement