AVI-SPL

Marketing Reporting Specialist

AVI-SPL

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida

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Job Level

JuniorMid-Level

Tech Stack

SQL

About the role

  • Manage, and maintain real-time marketing dashboard reports to track and analyze the progression of leads through the sales funnel (Inquiries, MQL, SQL, SAL, Won)
  • Develop and implement methodologies to accurately measure marketing’s influence on pipeline, revenue, new customer acquisition, and Return on Marketing Investment (ROMI)
  • Provide insights into conversion rates at each phase of the marketing funnel
  • Analyze marketing campaign results
  • Scrub customer and prospect lists; dedupe, categorize, and assign leads from marketing activities to ensure they flow into marketing reporting
  • Add new reporting insights as needed
  • Optimize Power BI visuals and performance to handle large datasets from multiple sources
  • Ensure reports and dashboards provide actionable insights to drive decision-making on future marketing investments
  • Provide sales, budget, and financial results on individual campaigns and themes
  • Maintain, design, and develop interactive and scalable dashboards in Power BI to visualize marketing performance data
  • Collaborate with Sales, IT, and Marketing Operations to integrate data sources (e.g., CRM, marketing automation tools, customer intelligence tools, and intent data) into Power BI
  • Ensure data accuracy and consistency
  • Partner with IT to troubleshoot and resolve data integration issues
  • Align reporting to provide a unified view of performance across regions and lines of business
  • Monitor key marketing and sales performance indicators (e.g., lead counts, pipeline, won business, average order size)
  • Analyze trends and provide recommendations to improve campaign effectiveness and lead conversion
  • Deliver monthly performance reports to senior marketing leadership and stakeholders
  • Prepare and maintain Target Account List (TAL) to develop audiences for use in Hubspot and ABM tools
  • Create surveys, analyze survey results about our activities with internal teams, partners, and customers
  • Identify gaps or bottlenecks in the marketing funnel and propose data-driven solutions
  • Other duties as assigned

Requirements

  • 2–4 years of experience in marketing analysis, reporting, or a similar role
  • Proficiency in data analysis tools such as Excel, and Power BI, or equivalent platforms
  • Excellent analytical skills with the ability to interpret complex data sets, coordinate data from multiple sources, and provide actionable insights
  • Excellent communication, collaboration, and consensus-building skills with the ability to work with cross-functional teams
  • Solid strategic thinking and structured, proactive problem-solving skills
  • Strong organizational skills with excellent attention to detail
  • Ability to work and think independently while meeting deadlines
  • Ability to maintain strict confidentiality and handle sensitive matters with discretion
  • Experience with marketing automation, CRM, customer intelligence tools (e.g., HubSpot, Microsoft D365, Salesforce, ZoomInfo) (Nice-To-Have)
  • Experience with survey tools (i.e., SurveyMonkey) (Nice-To-Have)
  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (Nice-To-Have)