Marketing

• Manage, and maintain real-time marketing dashboard reports to track and analyze the progression of leads through the sales funnel (Inquiries, MQL, SQL, SAL, Won)
• Develop and implement methodologies to accurately measure marketing’s influence on pipeline, revenue, new customer acquisition, and Return on Marketing Investment (ROMI)
• Provide insights into conversion rates at each phase of the marketing funnel
• Analyze marketing campaign results
• Scrub customer and prospect lists; dedupe, categorize, and assign leads from marketing activities to ensure they flow into marketing reporting
• Add new reporting insights as needed
• Optimize Power BI visuals and performance to handle large datasets from multiple sources
• Ensure reports and dashboards provide actionable insights to drive decision-making on future marketing investments
• Provide sales, budget, and financial results on individual campaigns and themes
• Maintain, design, and develop interactive and scalable dashboards in Power BI to visualize marketing performance data
• Collaborate with Sales, IT, and Marketing Operations to integrate data sources (e.g., CRM, marketing automation tools, customer intelligence tools, and intent data) into Power BI
• Ensure data accuracy and consistency
• Partner with IT to troubleshoot and resolve data integration issues
• Align reporting to provide a unified view of performance across regions and lines of business
• Monitor key marketing and sales performance indicators (e.g., lead counts, pipeline, won business, average order size)
• Analyze trends and provide recommendations to improve campaign effectiveness and lead conversion
• Deliver monthly performance reports to senior marketing leadership and stakeholders
• Prepare and maintain Target Account List (TAL) to develop audiences for use in Hubspot and ABM tools
• Create surveys, analyze survey results about our activities with internal teams, partners, and customers
• Identify gaps or bottlenecks in the marketing funnel and propose data-driven solutions
• Other duties as assigned

Marketing Reporting Specialist

Vice President, B2B Marketing

Marketing Specialist – Enablement, Certification

Customer Lifecycle & Retention Manager

Director, Partner Marketing

Senior Field Marketing Manager, Enterprise