Senior Manager, Global Downstream Marketing
Solventum
Marketing Reporting Specialist
AVI-SPL
full-time
Posted on:
Location: Florida • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Manage, and maintain real-time marketing dashboard reports to track and analyze the progression of leads through the sales funnel (Inquiries, MQL, SQL, SAL, Won)
- Develop and implement methodologies to accurately measure marketing’s influence on pipeline, revenue, new customer acquisition, and Return on Marketing Investment (ROMI)
- Provide insights into conversion rates at each phase of the marketing funnel
- Analyze marketing campaign results
- Scrub customer and prospect lists; dedupe, categorize, and assign leads from marketing activities to ensure they flow into marketing reporting
- Add new reporting insights as needed
- Optimize Power BI visuals and performance to handle large datasets from multiple sources
- Ensure reports and dashboards provide actionable insights to drive decision-making on future marketing investments
- Provide sales, budget, and financial results on individual campaigns and themes
- Maintain, design, and develop interactive and scalable dashboards in Power BI to visualize marketing performance data
- Collaborate with Sales, IT, and Marketing Operations to integrate data sources (e.g., CRM, marketing automation tools, customer intelligence tools, and intent data) into Power BI
- Ensure data accuracy and consistency
- Partner with IT to troubleshoot and resolve data integration issues
- Align reporting to provide a unified view of performance across regions and lines of business
- Monitor key marketing and sales performance indicators (e.g., lead counts, pipeline, won business, average order size)
- Analyze trends and provide recommendations to improve campaign effectiveness and lead conversion
- Deliver monthly performance reports to senior marketing leadership and stakeholders
- Prepare and maintain Target Account List (TAL) to develop audiences for use in Hubspot and ABM tools
- Create surveys, analyze survey results about our activities with internal teams, partners, and customers
- Identify gaps or bottlenecks in the marketing funnel and propose data-driven solutions
- Other duties as assigned
Requirements
- 2–4 years of experience in marketing analysis, reporting, or a similar role
- Proficiency in data analysis tools such as Excel, and Power BI, or equivalent platforms
- Excellent analytical skills with the ability to interpret complex data sets, coordinate data from multiple sources, and provide actionable insights
- Excellent communication, collaboration, and consensus-building skills with the ability to work with cross-functional teams
- Solid strategic thinking and structured, proactive problem-solving skills
- Strong organizational skills with excellent attention to detail
- Ability to work and think independently while meeting deadlines
- Ability to maintain strict confidentiality and handle sensitive matters with discretion
- Experience with marketing automation, CRM, customer intelligence tools (e.g., HubSpot, Microsoft D365, Salesforce, ZoomInfo) (Nice-To-Have)
- Experience with survey tools (i.e., SurveyMonkey) (Nice-To-Have)
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (Nice-To-Have)
