AutoScout24

Paid Search Marketing Manager, SEA/PPC

AutoScout24

full-time

Posted on:

Location Type: Office

Location: Munich • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

Tech Stack

JavaSQL

About the role

  • Plan, execute, and optimize PPC campaigns across Google and Microsoft Ads for the Canadian market
  • Manage budgets and bid strategies to maximize ROI and efficiency
  • Conduct keyword research, competitor analysis, and A/B testing of ads and landing pages
  • Collaborate with analytics, product, and content teams to align on campaign goals and performance
  • Monitor market trends, explore new ad formats and channels, and test innovative growth tactics
  • Report on performance and insights and provide strategic recommendations
  • Scale paid search activities and drive high-quality traffic and leads to the platform
  • Work closely with cross-functional teams to ensure campaigns align with local market strategy

Requirements

  • 4+ years of hands-on experience in performance marketing, especially PPC/SEA
  • Proven success managing Google and Microsoft Ads campaigns at scale
  • Experience with Google vehicle ads or Google Shopping ads
  • Experience managing large budgets and forecasting scenarios
  • Strong analytical skills; proficiency with tools like Google Analytics, Google Ads Editor, Looker, or similar
  • Programming skills such as Java or SQL are a plus
  • Automotive industry experience is a plus
  • Experience with international or North American markets is a big plus
  • Self-driven, results-oriented, comfortable working in a dynamic, agile team
  • Fluent in English; French is a plus
Benefits
  • A culture of growth
  • With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community
  • Tools, training and support to work in a way that suits you, learn new skills and reach your potential

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPCperformance marketingGoogle AdsMicrosoft Adskeyword researchA/B testinganalytical skillsJavaSQL
Soft skills
self-drivenresults-orientedcollaborativecomfortable in dynamic environmentsagile team
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