Athletic Greens

Director

• Oversee comprehensive paid media strategies across Paid Social (Meta, TikTok), Paid Search, Shopping, Pmax, Demand Gen and AppLovin, ensuring a high-growth channel mix.
• Optimize paid media budgets based on a deep understanding of measurement across channels and different sources of truth, including attribution models, MTA, MMM, and incrementality.
• Drive CVR improvements across all paid channels by leading rigorous landing page testing and run in-platform experiments to drive efficiency and volume.
• Partner closely with the creative strategy team to fuel paid media channels with direct response ads that convert.
• Innovate and advance the paid media approach of AG1 by exploring and implementing emerging technologies, channels and platforms.
• Establish and nurture partnerships with key media agencies, vendors and industry leaders to enhance campaign effectiveness and expand reach.
• Set and monitor performance benchmarks, providing key insights and recommendations for continuous improvement and strategic adjustments.
• Ensure alignment of paid media strategies with overall brand positioning and marketing initiatives, driving cohesive messaging and impactful results
• Inspire and lead a team, fostering an environment of excellence, innovation. and collaboration.
• Stay ahead of industry trends and competitive dynamics, ensuring paid media strategies at AG1 are cutting edge and effective.

Director, Performance Media – Contract