Director, NPD Marketing – Contract

Athletic Greens

Director of NPD Marketing providing strategic marketing support for AG1's product development during a 6-week engagement. Leading cross-functional teams to develop actionable marketing strategies.

Posted 7/1/2026contractRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop positioning recommendations for emerging product or new category opportunities
Build messaging hierarchies, core consumer benefits, proof points, and strategic narratives that can inform packaging, DTC, retail, and campaign execution
Conduct or synthesize category and competitive landscape reviews to identify white space and differentiation opportunities
Create creative briefs that provide clear direction for internal creative teams and/or agency partners
Partner with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to refine work through structured review points
Ensure recommendations are aligned with AG1 brand strategy, tone, consumer positioning, and quality standards
Deliver clear, polished, ready-to-use documents that support timely creative and go-to-market planning

Requirements

What you’ll need

8+ years of experience in brand strategy, innovation marketing, product marketing, or new product development marketing.
Proven ability to develop positioning frameworks, messaging architecture, and creative briefs for consumer products.
Strong strategic thinking and ability to synthesize complex inputs into clear, actionable recommendations.
Experience developing positioning and messaging for new or evolving product spaces.
Excellent written communication skills, with the ability to create polished, executive-ready deliverables.
Ability to collaborate effectively with brand, creative, insights, product, and go-to-market stakeholders.
Strong independent operator who can quickly ramp, manage defined deliverables, and incorporate feedback efficiently.
Experience in wellness, CPG, supplements, functional food and beverage, or consumer health brands preferred.
Prior Director-level or senior consultant experience preferred.

Benefits

Comp & perks

Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Positioning RecommendationsConsumer Benefits DevelopmentCompetitive Landscape AnalysisCreative Brief DevelopmentGo-To-Market Planning

Soft Skills

Excellent Written CommunicationCollaborationIndependent OperationFeedback Incorporation