Salary
💰 $180,000 - $280,000 per year
About the role
- Define and execute the long-term product vision and roadmap for Asus NUCs, especially for commercial and gaming Mini PC market
- Manage product P&L, ensuring alignment with business goals and profitability targets
- Partner with engineering, design, marketing, sales, and supply chain teams to deliver high-impact products on time and within budget
- Analyze market trends, customer feedback, and competitive landscape to develop product strategy and positioning
- Oversee product planning from concept through launch and end of life, including feature prioritization, pricing strategy, and end-of-life decisions
- Lead and mentor a team of product managers and marketing managers fostering a culture of innovation, accountability, and continuous improvement
- Communicate product strategy and performance to internal stakeholders, key partner business units, global marketing, regional sales teams and customers
- Collaborate with R&D to establish a technology and innovation roadmap and build differentiated product competitiveness
- Develop programs to attract and retain customers and gather feedback to improve marketing deliverables to key partners and collaborate with other Business Units to ensure cohesive marketing efforts across ASUS
- Craft and execute a comprehensive marketing strategy to elevate brand awareness and strengthen market positioning
Requirements
- Bachelor’s degree in marketing, business, communications or a related field
- 12+ years of marketing experience with several years in a senior leadership role
- 12+ years managing high-performing teams in a fast-paced environment
- Keen understanding of PC /Mini-PC category sales channels and market dynamics
- Familiarity with hardware components (CPU, GPU, memory, storage, etc.)
- Knowledge of OEM, ODM, and supply chain dynamics
- Customer & Market Insight: User personas and segmentation (e.g., gamers, creators, enterprise)
- Competitive landscape and benchmarking
- Business & Financial Acumen: P&L ownership, pricing strategies, cost modeling, forecasting, margin optimization, and ROI analysis
- Technology Trends: AI integration, edge computing, cloud services
- Data-Driven Decision Making
- Cross-Functional Leadership and Stakeholder Management
- Experience managing a product organization of over 10 people
- Excellent verbal and written communication skills
- Strong interpersonal skills
- Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment
- Travel: 30% as needed