ASUS

Senior Director, Product Management

ASUS

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, California, Oregon

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Salary

💰 $180,000 - $280,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Define and execute the long-term product vision and roadmap for Asus NUCs, especially for commercial and gaming Mini PC market
  • Manage product P&L, ensuring alignment with business goals and profitability targets
  • Partner with engineering, design, marketing, sales, and supply chain teams to deliver high-impact products on time and within budget
  • Analyze market trends, customer feedback, and competitive landscape to develop product strategy and positioning
  • Oversee product planning from concept through launch and end of life, including feature prioritization, pricing strategy, and end-of-life decisions
  • Lead and mentor a team of product managers and marketing managers fostering a culture of innovation, accountability, and continuous improvement
  • Communicate product strategy and performance to internal stakeholders, key partner business units, global marketing, regional sales teams and customers
  • Collaborate with R&D to establish a technology and innovation roadmap and build differentiated product competitiveness
  • Develop programs to attract and retain customers and gather feedback to improve marketing deliverables to key partners and collaborate with other Business Units to ensure cohesive marketing efforts across ASUS
  • Craft and execute a comprehensive marketing strategy to elevate brand awareness and strengthen market positioning

Requirements

  • Bachelor’s degree in marketing, business, communications or a related field
  • 12+ years of marketing experience with several years in a senior leadership role
  • 12+ years managing high-performing teams in a fast-paced environment
  • Keen understanding of PC /Mini-PC category sales channels and market dynamics
  • Familiarity with hardware components (CPU, GPU, memory, storage, etc.)
  • Knowledge of OEM, ODM, and supply chain dynamics
  • Customer & Market Insight: User personas and segmentation (e.g., gamers, creators, enterprise)
  • Competitive landscape and benchmarking
  • Business & Financial Acumen: P&L ownership, pricing strategies, cost modeling, forecasting, margin optimization, and ROI analysis
  • Technology Trends: AI integration, edge computing, cloud services
  • Data-Driven Decision Making
  • Cross-Functional Leadership and Stakeholder Management
  • Experience managing a product organization of over 10 people
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment
  • Travel: 30% as needed
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