Marketing Manager
ZURU
Job Level
Mid-LevelSenior
About the role
- Partner with US retailers and e-tailers on strategic marketing opportunities for ASUS SBG brands
- Support campaigns, PDP content process improvements and execution, campaign analytics, US retail product training and events
- Lead product and retail marketing initiatives for Gaming laptops, Handheld, Premium Windows laptops, Chromebooks, Desktops/AIOs
- Build/improve internal process, secure and review marketing content for product setups on retailer.com & e-tailer
- Lead virtual and face-to-face retail product training and events with industry partners and marketing agencies
- Coordinate sample quantities and confirm based on key launch dates aligned with US retail sales demand plan
- Provide quick summaries after new product launches and execute bi-weekly or monthly in-store analysis
- Lead retail marketing analytics process and improvements to build a single source of truth for campaigns
- Operate as the retail product marketing expert and main POC for product marketing projects and initiatives
Requirements
- Bachelor’s degree in marketing, business, or related
- 6+ years of product marketing experience
- 6+ years of experience working with consumer electronics or at tech companies (Amazon, Best Buy, and Walmart retail experience preferred)
- Working knowledge of Microsoft Office, Outlook, and PowerPoint
- Understanding of consumer electronic products, product marketing, retail marketing (digital campaigns, analytics, and product pages), retail sales training and events, industry partnerships, budget management
- Ability to build, foster, and nurture strong relationships with cross-functional teams internally and externally
- Strong ability to balance different tasks with tight deadlines
- Ability to translate technology features into FABs (features, advantages, and benefits)
- Strong problem-solving skills, organized, proactive, meticulous multi-tasker with excellent written and verbal communication skills in English
