Senior Product Marketing Manager, Enablement & Pricing
ActiveProspect
Salary
💰 $115,000 - $125,000 per year
Job Level
JuniorMid-Level
About the role
- Project manage end-to-end go-to-market plans for product releases and updates, aligning stakeholders across Product, Marketing, Sales, CS, and Support.
- Build and maintain GTM calendars, critical paths, and status reports; drive on-time execution against clear milestones.
- Serve as the central liaison and communications hub for all impacted teams; run briefings, working sessions, reviews, and approvals.
- Author and copy-edit product collateral for internal enablement and external promotion (one-pagers, pitch slides, FAQs, release notes, web/email copy, talk tracks).
- Partner with Product to translate roadmaps and feature specs into positioning, messaging, and launch narratives.
- Coordinate with Demand/Content on campaigns that amplify launches; ensure message-market fit across channels.
- Manage timelines, deadlines, and budgets; escalate risks early and drive resolutions.
- Establish a repeatable GTM playbook with templates, checklists, and RACI; run post-launch retros to capture learnings.
- 30/60/90 day goals: 30 days audit GTM workflows and publish checklist; 60 days ship a launch and deliver collateral; 90 days establish reporting cadence and reusable messaging framework.
Requirements
- 2-3 years in product marketing or closely related role; B2B SaaS/tech experience preferred.
- Exceptional writing and editing skills; able to craft concise, benefits-led messaging and enablement.
- Highly detail-oriented; thrives on deadlines and holding teams to clear timelines.
- Proven success shipping launches and marketing programs with large, matrixed partners (Product, Performance Marketing, Sales, Finance).
- Strong communicator comfortable influencing senior leaders and facilitating cross-functional decision-making.
- Resourceful problem-solver who can navigate ambiguity and operationalize new processes.
- Adaptable and calm under pressure and shifting priorities.
- Bachelor’s degree required.
- Bonus: Familiarity with PM and collaboration tools (e.g. Asana or Jira, Google Workspace, Slack).
- Bonus: Experience building sales enablement kits and partnering with Revenue teams.
- Bonus: Comfort with basic metrics and reporting for launch performance.
