Aspire

Implementation Specialist

• Manage a portfolio of concurrent projects, overseeing all project deliverables, proactively identifying and mitigating risks, and building and tracking timelines to ensure on-time, in-scope, and under-budget delivery for all client implementations.
• Serve as the primary project escalation point of contact and ensure seamless alignment across all internal and external teams. Collaborate closely with Sales, Engineering, Support, and Customer Success Managers to guarantee a smooth and successful customer experience from kick-off to go-live, and contribute to our partner ecosystem by enabling and co-delivering with implementation partners.
• Drive continuous improvement by enhancing project management and delivery operations processes, contributing to best practices for scale, and operating effectively and independently in a fast-paced, often ambiguous environment with minimal oversight.

Implementation Manager

Social Media Manager

• Own and grow our social channels: Manage and scale Aspire's LinkedIn and Instagram accounts, including content planning, creation, posting, engagement monitoring, and performance reporting
• Launch and lead TikTok: Develop the content strategy from scratch, write scripts, film or edit short-form videos, experiment with trending formats, and establish Aspire's unique voice on the platform
• Build and nurture our community: Lead the Inside Influence Slack community by creating engaging conversation prompts, hosting AMAs, sharing timely industry resources, and fostering meaningful connections among members
• Collaborate cross-functionally: Partner with Content and Product Marketing teams to transform product launches, customer success stories, and company milestones into engaging social narratives
• Stay ahead of trends: Monitor social media trends, creator conversations, platform updates, and competitive movements to keep Aspire's content fresh, relevant, and cutting-edge
• Repurpose and amplify content: Transform blog posts, webinars, research reports, and other content assets into snackable social content that drives engagement and awareness
• Drive strategic initiatives: Turn product launches, industry trends, and company news into comprehensive multi-channel campaigns that educate our audience and drive business results
• Analyze and optimize: Track, analyze, and report on performance metrics across all channels; use data insights to continuously refine content strategy and improve results
• Engage authentically: Respond to comments, DMs, and community questions in a way that's helpful, on-brand, and builds genuine relationships with our audience

Full-stack Engineer

• Architect and lead the development of sophisticated, customer-facing features that delight our users and drive business impact
• Mentor and guide engineers across the organization, elevating team capabilities through code reviews, technical design reviews, and knowledge sharing
• Drive technical strategy and make critical architectural decisions that shape the future of our platform
• Collaborate with engineering leadership and cross-functional stakeholders to translate complex business requirements into scalable technical solutions
• Champion engineering excellence through best practices, testing strategies, and system reliability improvements
• Lead technical initiatives from conception to production, ensuring high-quality delivery and measurable outcomes
• Optimize performance and scalability of critical systems serving global brands and millions of creators

Senior Software Engineer

Chief Marketing Officer

• Define and communicate a differentiated value proposition in the creator marketing and influencer space, positioning the company as the leading platform that turns creator content into measurable business outcomes.
• Develop messaging frameworks and a clear narrative that align Sales, Product, and Marketing around a unified story.
• Build thought leadership through content, events, partnerships, and community engagement to establish the company as an industry authority.
• Partner with People Operations to enhance employer brand visibility and attract top talent.
• Coordinate launches, positioning, and adoption strategies that connect customer needs to innovation.
• Close the loop with Product by gathering customer feedback - both directly and in partnership with Customer Success - and contextualizing it.
• Leverage analytics, customer insights, industry knowledge, and intuition to develop both product and go-to-market strategies. Define the ideal customer profile (ICP). Define pricing and packaging.
• Create a cohesive story and go-to-market framework for our Agency Services offering.
• Build processes that enable marketing to scale efficiently and deliver measurable impact.
• Build and maintain strong data foundations through effective marketing operations, attribution, and performance visibility — establishing and tracking key metrics such as lead-to-opportunity conversion rates, campaign ROI, and marketing-attributed revenue.
• Aligning closely with Sales on measurable pipeline targets, lead quality, messaging, and enablement programs.
• Optimize demand generation and lifecycle marketing programs to support mid-market and enterprise growth, using data-driven insights to refine and improve performance over time.
• Design a team structure to support scale and clarity across Brand, Product Marketing, and Growth functions.
• Coach and mentor team members to build expertise, accountability, and career development.
• Create a performance-driven culture grounded in shared goals, collaboration, and data-informed decision-making.
• Foster curiosity, creativity, and excellence in execution across all marketing initiatives.

VP of Marketing

Product Marketing

• Own Aspire’s product marketing strategy. Define audience segmentation, positioning, and messaging frameworks across all product lines. Create a narrative that our customers, partners, and investors can all be a part of.
• Lead go-to-market excellence. Oversee launch strategy, planning, and execution for new products, major releases, and strategic initiatives.
• Contribute to our product by being the voice of the customer, representing their wants, needs, and aspirations. Close the loop with our Product team by gathering customer feedback - directly and in partnership with Customer Success - and contextualizing it.
• Drive adoption and understanding of our platform capabilities, shepherding our customers towards the promised land that our platform opens up before them.
• Build and develop a small team of product marketers to execute world-class launches, enablement programs, and campaign support.
• Enable revenue teams with targeted messaging, collateral, and training that drive adoption, upsell, and retention.
• Establish metrics and reporting to evaluate the effectiveness of our positioning, refine strategies, and optimize performance across teams.

Director of Product Marketing

• Project manage end-to-end go-to-market plans for product releases and updates, aligning stakeholders across Product, Marketing, Sales, CS, and Support.
• Build and maintain GTM calendars, critical paths, and status reports; drive on-time execution against clear milestones.
• Serve as the central liaison and communications hub for all impacted teams; run briefings, working sessions, reviews, and approvals.
• Author and copy-edit product collateral for internal enablement and external promotion (one-pagers, pitch slides, FAQs, release notes, web/email copy, talk tracks).
• Partner with Product to translate roadmaps and feature specs into positioning, messaging, and launch narratives.
• Coordinate with Demand/Content on campaigns that amplify launches; ensure message-market fit across channels.
• Manage timelines, deadlines, and budgets; escalate risks early and drive resolutions.
• Establish a repeatable GTM playbook with templates, checklists, and RACI; run post-launch retros to capture learnings.
• 30/60/90 day goals: 30 days audit GTM workflows and publish checklist; 60 days ship a launch and deliver collateral; 90 days establish reporting cadence and reusable messaging framework.

Product Marketing Manager

Creative Strategist

• Craft compelling strategies and proposals to showcase Aspire's value and win new clients.
• Lead development of creative and innovative strategies for prospective clients; build and present proposals (~75% of time on new business).
• Support strategic upsells and renewals in partnership with Account Directors (~25% of time).
• Combine creator, consumer, and cultural insights, leveraging platforms like TikTok, Meta, Pinterest, and YouTube.
• Serve as a strategic partner to clients, maintaining strong long-term relationships and providing clear, actionable advice.
• Act as primary presenter for new business pitches and strategic reviews; confident public speaking to sell vision and expertise.
• Collaborate cross-functionally with sales, marketing, and product teams to inform strategies and ensure seamless workflow.
• Apply operational understanding to build efficient workflows and simplify processes; use data to measure success.
• Travel to key client pitches and industry events as required.