
Global Product Marketing Manager
Arrow Components
full-time
Posted on:
Location Type: Hybrid
Location: California • Oregon • United States
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Salary
💰 $132,400 - $200,204 per year
Tech Stack
About the role
- Craft clear, compelling product positioning and messaging tailored to the Cloudhealth partner community and end-users as well as internally for enabling the sales teams
- Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities as well as to create the Cloudhealth business intelligence needed to compete successfully
- Partner with product management to influence roadmaps and ensure market fit
- Create and manage sales enablement tools, including sales/pitch decks, product demos, battlecards, and case studies, and any needed resources to successfully go-to-market
- Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
- Measure and report against KPI’s on the effectiveness of product marketing initiatives
- Act as a product evangelist at events, webinars, customer meetings, and with partners globally
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
- Minimum of 5 years of experience in product marketing within the technology or software industry, ideally in selling SaaS and/or Cloud solutions
- Strong understanding of go-to-market planning, customer segmentation, and buyer personas
- Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle
- Exceptional analytical, organizational, and problem-solving skills
- Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders
- Strong customer orientation and a passion for delivering outstanding customer experiences
- Ability to work effectively in a fast-paced, collaborative environment.
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
- And more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarket researchcompetitive analysissales enablement toolsgo-to-market planningcustomer segmentationbuyer personasmessaging frameworksproduct positioningKPI measurement
Soft Skills
analytical skillsorganizational skillsproblem-solving skillscommunication skillspresentation skillscustomer orientationcollaborative skills
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBA