Arrow Components

Global Product Marketing Manager

Arrow Components

full-time

Posted on:

Location Type: Hybrid

Location: CaliforniaOregonUnited States

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Salary

💰 $132,400 - $200,204 per year

Tech Stack

About the role

  • Craft clear, compelling product positioning and messaging tailored to the Cloudhealth partner community and end-users as well as internally for enabling the sales teams
  • Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities as well as to create the Cloudhealth business intelligence needed to compete successfully
  • Partner with product management to influence roadmaps and ensure market fit
  • Create and manage sales enablement tools, including sales/pitch decks, product demos, battlecards, and case studies, and any needed resources to successfully go-to-market
  • Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
  • Measure and report against KPI’s on the effectiveness of product marketing initiatives
  • Act as a product evangelist at events, webinars, customer meetings, and with partners globally

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
  • Minimum of 5 years of experience in product marketing within the technology or software industry, ideally in selling SaaS and/or Cloud solutions
  • Strong understanding of go-to-market planning, customer segmentation, and buyer personas
  • Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle
  • Exceptional analytical, organizational, and problem-solving skills
  • Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders
  • Strong customer orientation and a passion for delivering outstanding customer experiences
  • Ability to work effectively in a fast-paced, collaborative environment.
Benefits
  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Short-Term/Long-Term Disability Insurance
  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
  • Paid Time Off (including sick, holiday, vacation, etc.)
  • Tuition Reimbursement
  • Growth Opportunities
  • And more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchcompetitive analysissales enablement toolsgo-to-market planningcustomer segmentationbuyer personasmessaging frameworksproduct positioningKPI measurement
Soft Skills
analytical skillsorganizational skillsproblem-solving skillscommunication skillspresentation skillscustomer orientationcollaborative skills
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBA