Independently implement the sales strategy for acquiring new customers in the commercial sector
Build and maintain strategic relationships with decision-makers at C-level and senior management
Execute EMEA-wide initiatives and programs locally
Support and develop strategic partnerships to generate new business opportunities
Manage forecasting and pipeline in coordination with country teams
Provide sales support and consulting to Regional Vice Presidents, Country Managers, and Business Unit Leaders
Collaborate with EMEA teams to ensure consistent market approaches
Work closely with country-level Business Developers to achieve targets
Design and implement targeted sales and marketing campaigns in collaboration with marketing experts
Develop Sales Plays to promote product adoption in the commercial segment
Requirements
At least 5 years of experience in direct or end-customer sales—ideally in cloud computing and virtualization technologies
Knowledge of Citrix products and solutions is a strong advantage
Experience in the tech sector, especially in managing customer relationships, processes, programs, and leading sales teams in the IT industry
Successful collaboration with marketing teams to optimize go-to-market strategies
Excellent communication and teamwork skills
Experience working in a matrix organization and complex structures
Fluent in German and English
Willingness to travel (approx. 50%)
Strong sense of responsibility, organizational skills, and structured working style
Ability to inspire, connect, and motivate people
Deep understanding of vendor strategies and the ability to convincingly communicate their value
Strong commercial thinking and a keen sense for business development
“Hunter” mentality with a strong focus on success in new customer acquisition
Benefits
Flexible working hours
Capital-forming benefits
Subsidy for company pension plan
30 days of vacation per year
Subsidy for corporate fitness (Wellpass)
Bike leasing
Employee discounts
Company doctor
Open corporate culture
Modern & dynamic work environment
Secure & trustworthy employment relationship
Collegial team with flat hierarchies and short communication paths
Attractive, performance-based compensation (base salary plus bonus)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
direct salesend-customer salescloud computingvirtualization technologiesCitrix productssales forecastingpipeline managementsales supportsales strategysales and marketing campaigns
Soft skills
communication skillsteamwork skillsorganizational skillsstructured working styleability to inspireability to connectmotivation skillsresponsibilitycollaborationcommercial thinking