Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and end customers, using modern marketing capabilities.
Execute global demand generation to build pipeline globally.
Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders.
Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue.
Proposes creative ideas to maximize the impact of campaigns and drive growth.
Manages and governs regional marketing campaign budget requests.
Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans.
Requirements
5 to 7 years of global marketing experience
Minimum 3 years of experience in strategic marketing plan creation
Experience in the IT sector is required
Experience in developing demand generation programs to multi-persona buying groups
Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
Experience in developing marketing plans both to and through channel ecosystem partners.
Team player, with strong interpersonal service skills
Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
Strong writing, presentation and communication skills
Proficient in Microsoft Office products
Benefits
Medical, Dental, Vision Insurance
Comprehensive benefits: medical, dental, and RRSP matching program
Paid Time Off (including sick, holiday, vacation, etc.)
Short-Term/Long-Term Disability Insurance
Supplemental Life and AD&D Insurance available
Professional growth opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
global marketing strategydemand generationcampaign effectivenessmarketing plan creationmulti-tactic campaignsdigital marketingfield marketingAccount Based Marketingmarketing budget managementKPI monitoring