Lifecycle Marketing Specialist
Aviron Interactive
Marketing Generalist
CarbonCure Technologies
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Provide event and tradeshow support by coordinating logistics, shipments, booth materials, and vendor communications.
- Manage pre-event promotions, on-site details, and post-event follow-ups to maximize return on investment (ROI).
- Assist in building, launching, and monitoring marketing campaigns across email, social media, and digital channels.
- Track campaign performance and share insights with the sales and marketing team.
- Support sales enablement by creating presentations, brochures, one-pagers, and outreach templates to help them effectively engage with prospects and customers.
- Facilitate field and customer marketing by assisting with regional activations, customer events, and engagement programs that strengthen relationships and drive retention.
- Manage customer outreach by coordinating targeted email sends, creating content for social media scheduling, and ensuring that campaign assets are ready and on-brand.
- Execute promotional tactics leading up to campaigns and events, and coordinate timely follow-ups to drive leads and conversions.
- Contribute creative ideas to marketing strategies and initiatives.
Requirements
- 1–3 years of similar marketing experience, ideally in a B2B environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Familiarity with tools such as HubSpot, Salesforce, Constant Contact, or similar platforms.
- Basic understanding of digital marketing channels (social media, email, SEO, paid ads).
- Strong written and verbal communication skills with attention to detail.
- Ability to manage multiple priorities and meet deadlines.
- Strong teamwork and collaboration skills, with the ability to work cross-functionally.
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event coordinationlogistics managementmarketing campaign managementcampaign performance trackingcontent creationemail marketingsocial media marketingdigital marketingcustomer outreachlead generation
Soft skills
communication skillsattention to detailtime managementteamworkcollaborationcreativityorganizational skillsproblem-solvingadaptabilitycustomer relationship management
