Ariat Europe Limited

Chief Marketing Officer

• Orchestrating a seamless strategic alignment between our sales, marketing and product teams
• Refine and execute a sophisticated omnichannel strategy
• Drive growth across product categories
• Leading the strategic marketing roadmap to grow brand awareness, engagement, and conversion
• Developing the annual marketing strategy and campaign calendars
• Managing, mentoring, and guiding the marketing and events teams
• Setting, managing, and allocating the marketing budget effectively
• Responsible for D2C events
• Conducting market & competitor analysis research
• Monitoring KPIs and analysing campaign performance
• Ensuring consistent branding and communications
• Building strong relationships with agencies and partners
• Owning go-to-market planning and seasonal calendars
• Partnering with B2B Sales to develop campaigns
• Monitoring the competitive landscape and developing strategies
• Overseeing multi-channel campaigns
• Responsibility for the design and implementation of our stand at key strategic shows

Brand & Marketing Director – EMEA