Brand & Marketing Director – EMEA
Ariat Europe Limited
full-time
Posted on:
Location Type: Hybrid
Location: Oxford • United Kingdom
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Job Level
About the role
- Orchestrating a seamless strategic alignment between our sales, marketing and product teams
- Refine and execute a sophisticated omnichannel strategy
- Drive growth across product categories
- Leading the strategic marketing roadmap to grow brand awareness, engagement, and conversion
- Developing the annual marketing strategy and campaign calendars
- Managing, mentoring, and guiding the marketing and events teams
- Setting, managing, and allocating the marketing budget effectively
- Responsible for D2C events
- Conducting market & competitor analysis research
- Monitoring KPIs and analysing campaign performance
- Ensuring consistent branding and communications
- Building strong relationships with agencies and partners
- Owning go-to-market planning and seasonal calendars
- Partnering with B2B Sales to develop campaigns
- Monitoring the competitive landscape and developing strategies
- Overseeing multi-channel campaigns
- Responsibility for the design and implementation of our stand at key strategic shows
Requirements
- Minimum of 5 years’ experience in a senior marketing role
- 3+ years of people management experience
- Experience of brand marketing in a European business
- Deep knowledge and experience of digital and social marketing
- Proven ability to build seasonal campaigns and measure insights
- Experience in apparel, footwear, or lifestyle
- Spoken and written English is essential
- German speaker would be desirable
- Ability to travel without restrictions to mainland Europe and the US
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
omnichannel strategymarket analysiscompetitor analysisKPI monitoringcampaign performance analysisbrand marketingseasonal campaign developmentdigital marketingsocial marketingbudget management
Soft Skills
leadershipmentoringstrategic planningrelationship buildingcommunicationteam managementcollaborationproblem-solvinganalytical thinkingcreativity