Ariat Europe Limited

Email Marketing, CRM Assistant

Ariat Europe Limited

full-time

Posted on:

Location Type: Hybrid

Location: Harwell • United Kingdom

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About the role

  • Assist in planning, designing, building and deploying email campaigns.
  • Build and maintain email templates adhering to best practices.
  • Execute tests to continually optimise performance, from open and click-through rates to conversions.
  • Communication with external translation agency to maintain email campaigns in English, German and French.
  • Assist with lead generation strategies to drive email acquisition and initiatives to drive awareness of our membership programme to grow the membership base.
  • Assisting with segmentation, personalisation and retention strategies.
  • Assist in creating and managing automated flows, triggered campaigns, and customer journeys.
  • Working closely with our Customer Services team to drive customer satisfaction, analysing our Customer Reviews platform.
  • Working closely with Email Marketing Exec and Senior Ecom Manager to monitor and continually drive-up Customer Lifetime Value.
  • General assisting the Ecom team in maintaining the website, its content, and usability, aligned with our strategy as a premium retailer throughout Europe.
  • Maintain our shared ecom marketing calendar.
  • Building and maintaining professional working relationships with colleagues across the UK and US business, our team of developers plus external agencies.
  • Support on Ecommerce development roadmap, user testing for new releases, raising issues and tickets in our Jira system.
  • Working closely with Marketing, Product, Demand Planning, and US teams as required.
  • Promo code, campaign management and set-up.
  • Any other ad hoc duties as required.

Requirements

  • Experience of Klaviyo or similar email marketing software.
  • Experience of designing and building email marketing campaigns.
  • Experience with Salesforce or similar website CMS would be advantage.
  • Experience of using Airtable, Pixlee, or similar tools would be an advantage.
  • Experience of providing reporting and using GA analytics would be an advantage.
  • Proven organisational and problem-solving capabilities.
  • Planning and time management, able to prioritise and work to deadlines.
  • Strong teamwork and communication skills.
  • Enthusiastic and pro-active.
  • Able to work on own initiative, offer ideas and opportunities to the team.
  • Excellent MS Office and Excel knowledge.
  • Educated to degree level or relevant experience.
  • A passion for ecommerce and online retail – previous experience an advantage.
  • Self-motivated with excellent attention to detail.
  • Determined with personal drive.
  • Hands-on attitude.
  • Results-orientated.
  • Integrity and strong business ethics.
  • Languages an advantage (German/French).
Benefits
  • Private Medical Insurance
  • Life Assurance
  • Critical Illness Cover
  • Employee Assistance Programme
  • Health & Wellbeing Points Scheme
  • Cycle to Work Scheme
  • Company Bonus Scheme
  • Employee Purchase Scheme
  • Employee Referral Programme
  • Birthday day off
  • Holiday Purchase Scheme
  • Bring your dog to work scheme
  • Employee Volunteering policy
  • Working from a different location policy
  • Free onsite Parking including 2 electric charging points
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingcampaign managementA/B testingsegmentationpersonalisationautomated flowscustomer journeysGA analyticsreportingecommerce
Soft Skills
organisational skillsproblem-solvingplanningtime managementteamworkcommunicationinitiativeattention to detaildeterminationresults-oriented