Arbiter

Chief Marketing Officer

• Marketing-sourced contribution
• Weekly lead volume required to support revenue targets
• Conversion efficiency across the funnel (MQL, SQL, Booking)
• Budget ownership, spend efficiency, and ROI by channel
• Performance and output of the lead generation team
• Build, own, and execute the growth plan required to achieve marketing-sourced bookings
• Translate revenue goals into weekly lead and pipeline targets
• Establish and maintain a disciplined weekly execution cadence that delivers the lead volume required to achieve monthly, quarterly, and annual revenue targets
• Drive performance across email, nurturing, in-product, content, webinar, tradeshow, and social media marketing channels
• Own dashboards and reporting in Salesforce and HubSpot
• Build forecast models connecting spend, volume, and bookings
• Run cohort and post-mortem analysis
• Use data to drive prioritization and pivots
• Lead the lead generation team with clear expectations
• Own and manage growth marketing budget and reallocations
• Lead with urgency, accountability, and hands-on execution

Director of Growth Marketing

Performance Marketing

• Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization
• Run email marketing programs from brief through deployment and performance analysis
• Keep lead scoring and segmentation logic clean and current as the business evolves
• Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move
• Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business
• Surface performance insights proactively and report before someone asks
• Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly
• Partner with content and sales on webinar strategy, promotion, and follow-up sequences
• Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion
• Coordinate with content, agency partners, and sales to keep messaging aligned and timing consistent across channels
• Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline

Demand Generation Specialist

Product Marketing

• Own enterprise partnership development: Drive deals with large risk-bearing provider groups and payers, owning the relationship from first contact through close and expansion.
• Build the revenue operations foundation: Stand up and refine pipeline tracking, forecasting, CRM hygiene, and deal processes that scale with the business.
• Lead product marketing initiatives: Translate clinical and technical capabilities into compelling narratives for C-suite buyers in healthcare.
• Develop materials that move deals: Produce the one-pagers, RFP responses, business cases, and pilot frameworks that advance enterprise opportunities.
• Surface market intelligence: Capture signal from prospect conversations and feed it directly back to product and engineering.
• Serve as the connective tissue: Connect founders, product, and customers as we build the go-to-market motion from the ground up.

Director of Growth Marketing

Demand Generation Specialist

GTM Lead