Demand Generation Specialist

Arbiter

Demand Generation Specialist at Arbiter, driving marketing programs to generate pipeline and move revenue for B2B/SaaS. Collaborating with sales and content teams for effective campaign execution.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and growth marketing, with a strong focus on HubSpot and Salesforce integration. Capable of building and optimizing marketing strategies that drive MQL volume and enhance funnel conversion through data-driven insights.

Highest-signal resume keywords

Demand GenerationHubSpot ProficiencySalesforce KnowledgeAnalytical SkillsCross-Functional Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLead ScoringSegmentation LogicPerformance AnalysisWorkflow BuildsFunnel Conversion TrackingCampaign StructureMessaging AlignmentDemand Systems DevelopmentLifecycle Messaging

Soft Skills

Bias Toward ActionIndependent WorkStakeholder Communication

Tools & Technologies

HubSpotSalesforce

Industry Keywords

B2B MarketingSaaS MarketingGrowth MarketingInbound MarketingOutbound Marketing

About the role

Key responsibilities & impact

Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization
Run email marketing programs from brief through deployment and performance analysis
Keep lead scoring and segmentation logic clean and current as the business evolves
Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move
Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business
Surface performance insights proactively and report before someone asks
Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly
Partner with content and sales on webinar strategy, promotion, and follow-up sequences
Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion
Coordinate with content, agency partners, and sales to keep messaging aligned and timing consistent across channels
Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline

Requirements

What you’ll need

4–6 years in demand generation, growth marketing, or a hybrid marketing/operations role at a B2B or SaaS company — you have owned programs, not just supported them
Deep HubSpot proficiency and working knowledge of Salesforce; you know how the systems connect and why it matters
A bias toward action. You figure out what needs to happen and do it, then report back
Strong analytical instincts: you read performance data, form a point of view, and adjust accordingly
The ability to work independently but effectively
Experience coordinating across sales, content, and external agency partners while keeping stakeholders informed

Benefits

Comp & perks

Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls
Have an internet connection that’s adequate for their job, a minimum of 10Mbps down