APIVITA SA

Product Manager

• Develops new products from concept to actual products in compliance with EU regulation and internal procedures and in accordance with brand philosophy.
• Participates in the definition of the product strategy and assortment, proposes & implements relevant marketing plan.
• Participates in the development of advertising and promotional offline campaigns concepts.
• Meets all the qualitative and quantitative results and deadlines for the products & materials of their responsibility.
• Contributes to the development of global marketing strategies for product categories.
• Analyzes global sales, market trends, and consumer behavior.
• Ensures alignment of marketing efforts with corporate goals and brand identity.
• Tracks and reports on key performance indicators for product categories on a global scale.

Global Product Manager