Anrok

Product Marketing Lead

Anrok

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • Utah • United States

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Job Level

Senior

About the role

  • Own end-to-end product marketing strategy and execution for new launches and feature releases, coordinating cross-functionally with product, sales, and marketing teams to drive adoption and revenue impact.
  • Develop and evolve compelling product positioning, messaging, and value propositions that differentiate Anrok in market and resonate with buyer personas across commercial, mid-market, and enterprise segments.
  • Create high-impact sales enablement materials including pitch decks, battlecards, demo scripts, objection handling guides, and competitive intelligence that measurably improve win rates and deal velocity.
  • Partner with demand generation and content teams to ensure product messaging is consistently reflected across all marketing channels, campaigns, and customer touchpoints.
  • Define and track product marketing metrics including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value to demonstrate impact and guide strategy.
  • Serve as the voice of the market internally, translating competitive intelligence, customer feedback, and market trends into actionable recommendations for product and GTM teams.
  • Own messaging frameworks and positioning documents that enable the entire organization to communicate Anrok's value consistently and effectively to different audiences and segments.
  • Collaborate with product management to influence roadmap prioritization based on market insights, competitive analysis, and customer feedback.

Requirements

  • 6+ years of product marketing experience in B2B SaaS, with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments.
  • Deep expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories.
  • Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size.
  • Exceptional project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding.
  • Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft.
  • Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes.
  • Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact.
  • Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process.
Benefits
  • The equity upside of an early-stage startup with the product-market fit of a later-stage company.
  • Daily lunch and snacks for those working out of our San Francisco, NYC, or Salt Lake City office.
  • Medical, dental, and vision insurance covered 100%.
  • One Medical membership covered, flexible sick benefits, and more.
  • Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
  • Annual team offsites and in-person opportunities around our growing Anrok hubs.
  • Home office setup stipend to ensure you have the equipment you need to thrive at work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct positioningmessaging frameworkssales enablementproject managementGTM strategyanalytical mindsetperformance metricsB2B SaaScompetitive analysis
Soft Skills
cross-functional leadershipwritten communicationverbal communicationself-starter mentalityproblem identificationprioritizationinitiative drivingcustomer feedback translationcollaborationadaptability