Andava Digital Marketing Agency

Performance Marketing

• Develop and implement effective paid search strategies aligned with business goals and objectives.
• Conduct keyword research to identify relevant search terms and optimize campaign targeting.
• Set up and manage paid search campaigns within search engine advertising platforms, such as Google Ads, Bing Ads and others.
• Create compelling ad copy and ensure it aligns with search intent, incorporates relevant keywords, and drives click-through rates.
• Monitor campaign performance, analyze data, and make data-driven adjustments to optimize campaign performance and ROI.
• Conduct A/B testing to evaluate and refine ad creatives, landing pages, and campaign elements.
• Track and report on key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA).
• Stay updated with industry trends, search engine algorithm changes, and emerging paid search practices.

Paid Search Specialist

Recruitment

• Utilize various recruitment methods to source and attract qualified candidates.
• Screen resumes and applications, conduct interviews, and assess candidates' qualifications and fit for the role throughout the recruitment process.
• Conduct reference checks and background screenings for potential hires.
• Develop and implement effective recruitment strategies and best practices to enhance the overall candidate experience.
• Stay updated on industry trends and recruitment techniques to continually improve recruitment processes and attract top talent.
• Build and maintain a talent pipeline of prospective candidates for future hiring needs.
• Conduct a talent market research report to gather comprehensive data on current market trends and competitor talent strategies.
• Provide regular updates and reports to management on recruitment activities, metrics, and progress.

Recruitment Specialist

• Develop and implement effective PPC and media buying strategies aligned with business and client goals.
• Conduct keyword research and audience analysis to optimize campaign targeting.
• Set up, manage, and optimize paid search and social media ad campaigns.
• Create compelling ad copy, visuals, and landing pages to maximize engagement and conversions.
• Manage media buying across multiple platforms, including TikTok, Pinterest, and other social networks.
• Monitor campaign performance, analyze data, and make data-driven adjustments to improve ROI.
• Conduct A/B testing on ad creatives, targeting, and landing pages for continuous optimization.
• Track and report key performance metrics such as impressions, clicks, conversions, and CPA.
• Utilize advanced audience targeting, remarketing, and conversion tracking strategies.
• Stay up to date with industry trends, platform updates, and best practices.

PPC Specialist

Journalist

• Media Pitching: Crafting compelling, tailored stories and pitching them to journalists, editors, and bloggers to secure placements.
• Relationship Management: Building and nurturing long-term relationships with journalists to improve future placement chances.
• Link Building & SEO: Securing backlinks from reputable media outlets to boost search engine authority.
• Follow-ups: Persistently following up on stories and opportunities in a professional manner.

Journalist Outreach Specialist

Sales Development Rep

• Identify potential leads through a variety of channels, including online research, industry databases, professional networks, referrals, social media platforms (LinkedIn, Instagram, Facebook, Twitter), freelance platforms (Upwork, etc), sales intelligence tools (Apollo, Hunter), email campaigns, networking events, webinars, conferences, and any other relevant sources to effectively discover and engage prospects for the digital marketing agency.
• Develop compelling and persuasive sales presentations to showcase our agency's services and solutions.
• Conduct engaging and informative sales pitches to potential clients, effectively communicating the value and benefits of working with our agency.
• Address client inquiries, objections, and concerns, providing suitable solutions and building trust and confidence.
• Collaborate with internal teams to develop customized proposals and solutions that align with the client's objectives and requirements.
• Ensure proposals are comprehensive, professional, and tailored to meet the client's specific needs.
• Present proposals to clients, highlighting key deliverables, timelines, pricing, and expected outcomes.
• Utilize consultative selling techniques to negotiate terms and close deals with potential clients.
• Establish and maintain strong client relationships, ensuring client satisfaction and ongoing communication.
• Collaborate with the Client Success team to ensure a smooth transition of clients from the sales process to ongoing account management.
• Track and analyze key performance metrics related to sales activities, lead generation, and revenue generation.
• Provide regular reports on sales activities, highlighting successes, challenges, and recommendations for improvement.
• Stay updated on industry trends, market conditions, and competitor activities to adjust sales strategies as needed.

Paid Search Specialist

Recruitment Specialist

PPC Specialist

Journalist Outreach Specialist

Sales Development Manager