Paid Search Specialist
Andava Digital Marketing Agency
contract
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and implement effective paid search strategies aligned with business goals and objectives.
- Conduct keyword research to identify relevant search terms and optimize campaign targeting.
- Set up and manage paid search campaigns within search engine advertising platforms, such as Google Ads, Bing Ads and others.
- Create compelling ad copy and ensure it aligns with search intent, incorporates relevant keywords, and drives click-through rates.
- Monitor campaign performance, analyze data, and make data-driven adjustments to optimize campaign performance and ROI.
- Conduct A/B testing to evaluate and refine ad creatives, landing pages, and campaign elements.
- Track and report on key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA).
- Stay updated with industry trends, search engine algorithm changes, and emerging paid search practices.
Requirements
- Proven experience as a Paid Search Specialist or in a similar role, preferably within a digital marketing agency.
- In-depth knowledge of search engine advertising platforms, such as Google Ads, Bing Ads, and others.
- Proficiency in campaign setup, keyword research, ad copy creation, and bid management.
- Strong analytical skills with the ability to analyze data, derive insights, and make data-driven decisions.
- Familiarity with A/B testing methodologies and tools to optimize campaign performance.
- Knowledge of conversion tracking, remarketing, and other advanced paid search tactics.
- Attention to detail and the ability to manage multiple campaigns simultaneously.
- English communication skills (written and verbal), with the ability to present data-driven insights.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search strategieskeyword researchcampaign setupad copy creationbid managementA/B testingconversion trackingremarketingdata analysisROI optimization
Soft Skills
analytical skillsattention to detailcommunication skillsdata-driven decision makingmultitasking