Journalist Outreach Specialist
Andava Digital Marketing Agency
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Media Pitching: Crafting compelling, tailored stories and pitching them to journalists, editors, and bloggers to secure placements.
- Relationship Management: Building and nurturing long-term relationships with journalists to improve future placement chances.
- Link Building & SEO: Securing backlinks from reputable media outlets to boost search engine authority.
- Follow-ups: Persistently following up on stories and opportunities in a professional manner.
Requirements
- Exceptional written English with a "pitchy" or persuasive tone.
- Proven track record of securing media placements and backlinks
- Previous experience in public relations, digital PR, or sales.
- Data-driven mindset (using reports, surveys, or insights to pitch stories)
- Familiarity with tools like Muck Rack, Prowly, Cision, BuzzStream, or Ahrefs.
- Ability to identify the right journalists and publications for specific niches.
- Persistence in the face of rejection or no response.
- Highly organized, proactive, and self-directed
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media pitchinglink buildingSEOpublic relationsdigital PRsalesdata-driven mindset
Soft Skills
exceptional written Englishpersuasive tonerelationship managementpersistencehighly organizedproactiveself-directed