Andava Digital Marketing Agency

PPC Specialist

Andava Digital Marketing Agency

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop and implement effective PPC and media buying strategies aligned with business and client goals.
  • Conduct keyword research and audience analysis to optimize campaign targeting.
  • Set up, manage, and optimize paid search and social media ad campaigns.
  • Create compelling ad copy, visuals, and landing pages to maximize engagement and conversions.
  • Manage media buying across multiple platforms, including TikTok, Pinterest, and other social networks.
  • Monitor campaign performance, analyze data, and make data-driven adjustments to improve ROI.
  • Conduct A/B testing on ad creatives, targeting, and landing pages for continuous optimization.
  • Track and report key performance metrics such as impressions, clicks, conversions, and CPA.
  • Utilize advanced audience targeting, remarketing, and conversion tracking strategies.
  • Stay up to date with industry trends, platform updates, and best practices.

Requirements

  • Proven experience as a PPC Specialist, preferably within a digital marketing agency.
  • Expertise in Google Ads, Bing Ads, Meta Ads, TikTok Ads, and Pinterest Ads, including campaign setup, targeting, and budget management.
  • Strong analytical skills with the ability to derive insights from campaign data and make data-driven decisions.
  • Familiarity with A/B testing methodologies and tools for optimizing campaign performance.
  • Knowledge of conversion tracking, remarketing, media buying, and advanced paid advertising tactics.
  • Excellent English communication skills (written and verbal) with the ability to present insights clearly.
  • Detail-oriented, proactive, and able to manage multiple campaigns simultaneously.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCkeyword researchaudience analysiscampaign optimizationA/B testingconversion trackingmedia buyingdata analysisad copy creationvisual design
Soft Skills
analytical skillscommunication skillsdetail-orientedproactivemulti-tasking