Anatta

Product Designer

• Own Optimization Strategy & Data-Driven Opportunity Identification
• Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings
• Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
• Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
• Synthesize large, messy datasets into sharp, decision-ready insight
• Lead the development of prioritized optimization roadmaps aligned with client business goals
• Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
• Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data
• Own and lead A/B testing programs across multiple clients
• Define hypotheses rooted in data and behavioral insight
• Partner with design and development teams to execute experiments
• Analyze results with statistical rigor and lead the scaling of winning solutions across the experience
• Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify
• Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
• Identify tracking gaps and lead engineering/data partners through robust event instrumentation
• Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
• Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on
• Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
• Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders
• Bridge data, UX, and business strategy into a single, coherent point of view
• Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
• Ensure strategic intent survives design and development execution
• Drive alignment across teams and accounts, leading without relying on direct authority
• Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
• Track performance of optimization initiatives and iterate based on results
• Establish scalable, repeatable measurement and reporting processes across accounts

UX Strategist, Optimization, Analytics

Data Analyst

• Build and maintain detailed journey maps and end-to-end conversion funnels
• Understand and improve how users move through the funnel
• Conduct thorough data analysis in GA4 and Shopify to understand user interactions
• Build and maintain LTV cohort analyses
• Plan and run qualitative research
• Partner with developers to tag interactive elements of the site
• Maintain a high-velocity, robust A/B testing program
• Skillfully translate key findings into insights and recommendations
• Work alongside the UX Strategist, designers, and developers

UX Researcher, Data Analyst, Optimization Specialist

QA Engineer

• Perform various testing types and techniques
• Develop and document test cases based on business requirements, technical requirements, user stories, and business use cases
• Use test management applications/tools, such as Selenium
• Identify, document and track defects
• Work with database queries, parse data
• Provide test status updates and defect report
• Collaborate with cross functional teams
• Provide QA support for scheduled deployments/releases

QA Analyst

Software Engineer

• Build and deploy ~100 transactional and lifecycle emails in Maropost
• Develop a reusable, modular component library plus a global header/footer system
• Implement Liquid-based dynamic templates with conditional logic
• Configure multi-country and multi-language localization
• Audit the client's existing Mandrill email inventory and migrate flows to Maropost
• Wire up Shopify triggers to Maropost flows
• Support a dedicated QA phase covering business logic variability, localization, deliverability, and rendering
• Document templates, components, and conditional logic

Email Developer – ESP Migration, Contract

• Build and deploy ~100 transactional and lifecycle emails in Maropost — order confirmations, shipping notifications, refunds, cancellations, account updates, abandoned cart, welcome/onboarding, reorder flows, product review requests, and promotional campaigns
• Develop a reusable, modular component library plus a global header/footer system aligned with the client's new design system
• Implement Liquid-based dynamic templates with conditional logic for variables like customer type (e.g., preferred customer vs. unaffiliated buyer), autoship vs. non-autoship, affiliate flows, subscription lifecycle events, and lead routing
• Configure multi-country and multi-language localization
• Audit the client's existing Mandrill email inventory and migrate flows to Maropost (or support a hybrid approach if needed)
• Wire up Shopify triggers to Maropost flows; validate end-to-end functionality alongside the broader platform migration
• Coordinate with subscription tooling (Seal Subscriptions) for subscription-related email events
• Support a dedicated QA phase covering business logic variability, localization, deliverability, and rendering across major clients and devices
• Document templates, components, and conditional logic so the client's marketing team can maintain and extend the system post-launch

Email Developer – ESP Migration

Account Executive

• Own the full sales cycle for $150K–$1.5M+ eCommerce engagements from discovery through close
• Lead high-stakes conversations with executive stakeholders, controlling narrative, scope, and expectations
• Build and manage robust pipelines through disciplined prospecting and account-based selling
• Diagnose business challenges and create solution-oriented proposals that differentiate Anatta
• Serve as subject-matter expert on Shopify Plus capabilities, limitations, and best-fit use cases
• Discuss commerce architectures, API connectivity, backend integrations (ERP, OMS, PIM, WMS), and scaling considerations confidently
• Partner with Solutions Engineers while maintaining ownership of client relationships
• Learn quickly and identify patterns across our client base

Senior Account Executive

Ecommerce

• Design and develop scalable middleware solutions to connect Shopify with external enterprise systems (e.g., SAP, Oracle, NetSuite, Salesforce).
• Write robust code to ingest data from various sources, apply complex business logic to transform data formats (e.g., converting Shopify JSON payloads to SOAP/XML for legacy ERPs), and deliver it to the target system.
• Utilize the Shopify Admin API (REST and GraphQL) and Storefront API to manage products, orders, customers, and inventory programmatically.
• Automate data flows for critical business processes such as Order-to-Cash, Inventory Synchronization, and Shipment Updates.
• Implement logging, alerting, and retry mechanisms to handle API rate limits, connection timeouts, and data validation errors without disrupting business operations.
• Ensure all data in transit is encrypted and handled in accordance with PII and PCI compliance standards.

Middleware Developer, Shopify

User Researcher

• Conduct thorough data analysis to draw out insights into user interactions
• Define and analyze KPIs to track user buying behavior
• Journey mapping and funnel analysis
• Conduct A/B Testing to measure site performance
• Identify and translate key findings into insights and communicate recommendations

UX Researcher – Contract

• Develop and maintain custom Shopify and Shopify Plus themes using Liquid, HTML, CSS, JavaScript, and TypeScript.
• Build and support Shopify apps, custom functionality, and back-end services using Node.js, Remix, Shopify APIs, and Webhooks.
• Collaborate with designers to convert mockups into responsive, high-quality Shopify experiences.
• Customize Shopify storefronts, product pages, collection pages, carts, customer accounts, and checkout-adjacent experiences.
• Integrate Shopify with third-party platforms.
• Optimize Shopify stores for performance, SEO, accessibility, user experience, and conversion.
• Troubleshoot and resolve front-end, back-end, API, integration, and production issues.

Shopify Full Stack Developer – Contract

Data Engineer

• Design, build, and maintain scalable data pipelines using BigQuery and dbt
• Architect and optimize warehouse-first data models to support analytics, marketing, and operational reporting
• Develop and maintain Looker dashboards and semantic layers
• Integrate and transform data from Shopify, Klaviyo, Loop (subscriptions/returns) and 3PL systems (e.g., ShipHero, ShipBob, etc.)
• Build automated workflows for data ingestion, validation, and monitoring
• Implement best practices for data quality, governance, and documentation
• Leverage AI tools (LLMs, automation frameworks) to: Accelerate data transformation workflows Refactor and optimize SQL/dbt models Automate anomaly detection and QA processes
• Collaborate with analytics, product, and marketing teams to translate business requirements into scalable data solutions
• Troubleshoot data discrepancies and provide root-cause analysis
• Recommend architectural improvements to improve performance, reliability, and scalability

Data Engineer – Contract

• Build and deploy ~100 transactional and lifecycle emails in Maropost
• Develop a reusable, modular component library plus a global header/footer system
• Implement Liquid-based dynamic templates with conditional logic
• Configure multi-country and multi-language localization
• Audit the client's existing Mandrill email inventory and migrate flows to Maropost
• Wire up Shopify triggers to Maropost flows
• Support a dedicated QA phase covering business logic variability
• Document templates, components, and conditional logic for post-launch maintenance