UX Strategist, Optimization, Analytics

Anatta

UX Strategist at Anatta driving optimization strategy with data analysis for eCommerce clients. Leading cross-functional teams to deliver impactful results and narrative-driven insights.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimization strategy and data-driven decision-making, with a strong focus on Google Analytics (GA4), Shopify analytics, and A/B testing methodologies. Capable of synthesizing complex data into actionable insights and compelling narratives that drive business impact.

Highest-signal resume keywords

Google Analytics (GA4)Shopify Analytics & ReportingA/B Testing PlatformsData-Driven OptimizationConversion Funnel Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Optimization Strategy OwnershipEvent Architecture DesignStatistical AnalysisData SynthesisExperimentation Frameworks

Soft Skills

Exceptional StorytellingStakeholder InfluenceCollaborationAccountabilityOrganizational Skills

Tools & Technologies

GA4ShopifyOptimizelyConvertLooker

Industry Keywords

CROProduct AnalyticsDigital StrategyUser Experience (UX)KPI Development

About the role

Key responsibilities & impact

Own Optimization Strategy & Data-Driven Opportunity Identification
Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings
Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
Synthesize large, messy datasets into sharp, decision-ready insight
Lead the development of prioritized optimization roadmaps aligned with client business goals
Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data
Own and lead A/B testing programs across multiple clients
Define hypotheses rooted in data and behavioral insight
Partner with design and development teams to execute experiments
Analyze results with statistical rigor and lead the scaling of winning solutions across the experience
Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify
Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
Identify tracking gaps and lead engineering/data partners through robust event instrumentation
Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on
Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders
Bridge data, UX, and business strategy into a single, coherent point of view
Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
Ensure strategic intent survives design and development execution
Drive alignment across teams and accounts, leading without relying on direct authority
Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
Track performance of optimization initiatives and iterate based on results
Establish scalable, repeatable measurement and reporting processes across accounts

Requirements

What you’ll need

5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution
Proven track record of driving measurable business impact through data-driven optimization
Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)
Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not a secondary skill
Experience owning and prioritizing optimization roadmaps
Hands-on experience designing, executing, and analyzing A/B tests
Strong understanding of experimentation frameworks and statistical significance
Ability to lead and scale experimentation programs across multiple initiatives
Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative
Experience working directly with clients or stakeholders in a consultative, advisory capacity
Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative
Demonstrated ability to lead optimization strategy across design, development, and product teams
Ability to drive execution and influence outcomes without direct authority
Strong ownership, organization, and accountability

Benefits

Comp & perks

Full medical, dental, vision, disability, and company paid life insurance
Employer 401(k) contributions
Employee assistance program
Start accrual with 20 days of PTO annually + holidays
Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
Paid parental leave
Company events, happy hours, and retreats
Budget for continuing education